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Entrepreneurial opportunities recognition in Sub-Saharan Africa: a proposed model for investigation
Bello, Moshood Allman, Kurt Udagedara, Susantha
Bello, Moshood
Allman, Kurt
Udagedara, Susantha
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Abstract
Earlier studies have predominantly investigated entrepreneurial opportunities recognition
from either the discovery or creation perspectives in the developed economies of America and
Europe respectively. These efforts have mostly generated contradictory theories or models,
which are not suitable for universal investigation of entrepreneurial opportunities. This paper
uses the principles of metatheory to integrate the two dominant theories of entrepreneurial
opportunities to propose a Multiple Opportunities Recognition Universal Framework
(MORUF), then used it to study entrepreneurial opportunities recognition process within an
entirely new context of Sub-Saharan Africa. Qualitative data collected from 38 nascent
entrepreneurs in Nigeria were used to test the model. Findings reveal that opportunity exists in
more than one form, can transit from one state to another and be recognised either through
the discovery or creation process. This paper offers an alternative framework to study multiple
entrepreneurial opportunities and provides practical relevance for doing so, for practitioners.
Citation
Udagedara, S., Allman, K., & Bello, M. (2019, 3-5 September). Entrepreneurial opportunities recognition in Sub-Saharan Africa: a proposed model for investigation, British Academy of Management Conference Proceedings.
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British Academy of Management
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9780995641327