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Internationalization of liquor in the age of social media: Navigating the digital silk road through netnography

Fenton, Alex
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Qian, Ann
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University of Chester
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2024-04
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Marketing and Professional Development
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Abstract
We presented Internationalization of baijiu in the age of social media: Navigating the digital silk road through netnography
Citation
Fenton, A., & Qian, A. (2024, April 26-28). Internationalization of liquor in the age of social media: Navigating the digital silk road through netnography [Conference presentation]. 1st International Symposium on Intelligent Digital Management and Cultivation of New Quality Productive Forces of International Liquor, Sichuan, China.
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Sichuan University of Science and Engineering
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http://hdl.handle.net/10034/628686
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https://www.suse.edu.cn/_wx/_wx_home_news_i.aspx?iid=638505122041305580&said=636122975317834394&_x_tr_sl=zh-CN&_x_tr_tl=en&_x_tr_hl=en&_x_tr_pto=sc
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