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Place, space and marketing theory
Warnaby, Gary McEachern, Morven
Warnaby, Gary
McEachern, Morven
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Publication Date
2026-05-31
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Adobe PDF, 414.21 KB
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Abstract
In this commentary, we discuss the concepts of place and space, and the development of a ‘spatial sensibility’ in the marketing discipline. Reviewing the way(s) in which place and space have been used in marketing (particularly in Marketing Theory), we identify two interrelated approaches: as (1) subject/object of research, and as (2) context for research, and go on to discuss the main advancements in the field, key scholars to consider, and conclude by articulating a future research agenda—topics and questions requiring further understanding and development.
Citation
Warnaby, G., & McEachern, M. (2026). Place, space and marketing theory. Marketing Theory, vol(issue), pages. https://doi.org/10.1177/14705931261456851
Publisher
SAGE Publications
Journal
Marketing Theory
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Article
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Description
This document is the Accepted Manuscript version of a published work that appeared in final form in [Marketing Theory]. To access the final edited and published work see http://dx.doi.org/10.1177/14705931261456851
Series/Report no.
ISSN
1470-5931
EISSN
1741-301X