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Mainstreaming sustainable development - A case study: Ashton Hayes is going carbon neutralThis article discusses a case study of Ashton Hayes in Cheshire. In November 2005, the parish council of Ashton Hayes voted to try to become England's first carbon neutral village. The process of project development and implementation are discussed and some general conclusions from this experience are drawn. Ashton Hayes provides an interesting case study of a community-led attempt to bring sustainable development into the mainstream.