• The digital divide: Patterns, policy and scenarios for connecting the ‘final few’ in rural communities across Great Britain

      Philip, Lorna; Cottrill, Caitlin; Farrington, John; Williams, Fiona; Ashmore, Fiona; University of Aberdeen; University of Chester (Elsevier, 2017-01-17)
      The Internet can bestow significant benefits upon those who use it. The prima facie case for an urban-rural digital divide is widely acknowledged, but detailed accounts of the spatial patterns of digital communications infrastructure are rarely reported. In this paper we present original analysis of data published by the UK telecommunications regulator, Ofcom, and identify and reflect on the entrenched nature of the urban-rural digital divide in Great Britain. Drawing upon illustrative case vignettes we demonstrate the implications of digital exclusion for personal and business lives in rural, and in particular remote rural, areas. The ability of the current UK policy context to effectively address the urban-rural digital divide is reviewed and scenarios for improving digital connectivity amongst the ‘final few’, including community-led broadband, satellite broadband and mobile broadband, are considered. A call is made for digital future proofing in telecommunications policy, without which the already faster urban areas will get ‘faster, fastest’ leaving rural areas behind and an increasingly entrenched urban-rural divide.
    • Remote rural home based businesses and digital inequalities: Understanding needs and expectations in a digitally underserved community

      Philip, Lorna; Williams, Fiona; University of Aberdeen; University of Chester (Elsevier, 2018-10-09)
      The digital economy offers home based micro-businesses in rural areas many advantages but stubborn social, economic and territorial digital divides continue to create challenges for this sector of the rural economy. Complex digital inequalities are illustrated in our case studies of the digital behaviour and Internet experiences of those running micro, home based businesses in a remote, digitally underserved rural community before, during and after the deployment of broadband technology. Findings draw attention to the role and importance of fit-for-purpose broadband in promoting digital inclusion for individuals, households and small, home based businesses: in a fast changing digital national and global economy remote rural home based micro-businesses are at risk of being left behind.