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Personalisation Services and Care: The Case of EnglandPersonalization services are developing in England as a social policy response to user demands for more tailored, effective and flexible forms of health and social care support. This process is being implemented under the personalization which is also seen as a vehicle for promoting service user rights through increasing participation, empowerment and control while also promoting self-surveillance by having users manage the costs of their health and social care., There has been an accelerating interest in the implementation of personalisation policies relying upon a relentless political campaign to legitimise an enforced obligation to care, ie, UK Prime Minister Cameron’s notion of a “Big Society”. The use of personalisation that focus on self-assessment and inspection, can, in this policy and austere climate, become a means of self-surveillance. It is argued that Michel Foucault offers a set of strategies (Foucault 1977: 205) for understanding how the discourses on personalisation construct service users experiences and their identities, as constructed subjects and objects of social policy and managerial knowledge.