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Farmers’ perception of soil: Implications for soil conservation and sustainable agriculture in the UKWe identify UK farmers' perception of soil, awareness of soil in terms of how they describe it, their awareness of its benefits other than for crop production,their familiarity with soil conservation and their opinions on soil protection and the value of organic fertilizers. Data were collected with the aid of social media using both Twitter and electronic mail to deistribute a survey link to farmers,UK yellow pages, Natural England directory and Twitter were used to search for farms. Data were analysed using SPSS and Wordle. Results showed that farmers' describe soils in abstract, scientific, physical attribute and functional terms. Awareness of soil benefits other than crop production was significantly related to age, and farm ownership. Educational level was significantly related to familiarity with soil conservation and opinion on whether soil should be protected like other natural resources. The implications of these results for soil conservation and sustainable agriculture are discussed and used as the basis for policy recommendations.