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Beyond Text: The co-creation of dramatised character and iStoryIn exploring the impact of reflective and work applied approaches we are curious how vivid new insights and collective ‘Eureka’ momentums occur. These momentums can be forces for work communities to gain competitive advantages. However, we know little of how learning is actively involved in the processing of creating new insights and how such a turning to learning –mode (Pässilä and Owens, 2016) can be facilitated. In the light of cultural studies and art education, we explore how the method of dramatising characters in a specific innovation culture can be facilitated. In this viewpoint we are suggesting one approach for this type of turning to learning which we call Beyond Text, outlining its theoretical underpinnings, its co-creative development & its application In this Beyond Text context we are introducing the method of dramatising characters (DC) and the method of iStory both of which are our own design based on the theory of the four existing categories of research-based theatre (RBT). The findings of this viewpoint article are that both iStory as well as DC methods are useful and practical learning facilitation processes and platforms that can be adopted for use in organizations for promoting reflexivity. Especially they can act as a bridge between various forms of knowing and consummate the other knowledge types (experiential, practical and propositional) in a way that advances practice-based innovation. The originality and value of iStory and DC is that they can be utilized as dialogical evaluation methods when traditional evaluation strategies and pre-determined indicators are unusable.