• Globalization and International Students: Re-modelling Micro-international Aspects for the Entrepreneurial University

      Hancock, Connie; Stokes, Peter; Moore, Neil; University of Chester
      In the highly competitive higher education (HE) market for international students, the adoption of entrepreneurial approaches to internationalization by universities and higher education institutions (HEIs) is imperative in order to ensure a sustainable organizational future. Due to program popularity, HEI business schools often find themselves at the forefront of internationalization. While an appreciation of the need for ‘entrepreneurial’ behavior with regards to macro-aspects of internationalization (for example, international recruitment and market development) is longstanding, a developed understanding of, and the extension of ‘entrepreneurial’ approaches into the micro-contexts (i.e. student experience in the classroom setting) remains surprisingly understudied, particularly at the micro-operational level. This chapter adopts an inductive case study approach, focusing on a HEI business school undergraduate cohort in the United Kingdom (UK). The study collected data via semi-structured interviews, focus groups and questionnaires conducted with students and academic staff involved in internationalization. Overall, the study generates a micro-portrayal of the issues faced by a UK HEI business school as it attempts to develop ‘entrepreneurial’ approaches to, and models for, its internationalization strategy. Specifically, the chapter develops insights into the challenges associated with student experience and linguistic engagement, program design and delivery and highlights areas of potential development. These findings and their implications enable HEI business schools to rethink and remodel ways in which issues originating in macro-aspects of internationalization can be successfully addressed at the micro-level.