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Automated Hyperlink Text Analysis of City Websites: Projected Image Representation on the WebThe objective of this study is to identify the image representations of 75 European cities on the Web. As an effective image positioning strategy will result in successful differentiation from competitors, it is crucial for tourism destinations to regularly examine their image. This study focuses on the supply-side of destination image formation and is therefore concerned with analysing the projected destination image. Hyperlink text of DMO websites was collected automatically by a crawler. The text was then edited and filtered. Latent semantic dimensions were generated by applying PCA. A hierarchical cluster approach revealed different groups of hyperlink terms. Finally, the co-occurrence of terms and cities was displayed in a joint-map indicating which groups of hyperlink terms are over- or underrepresented for each of the cities. This information permits conclusions regarding the projected image of the cities.
Pictures, Colors and Emotions: Shaping the UK's E-Tourism ExperienceThe role of online media has become more important for tourism as DMOs try to differentiate through the use of pictures on digital channels, such as websites. The aim is to provide a positive image that has a positive impact on the consumer buying decision. Pictures draw significant amounts of attention and a pictures colour characteristics are critical in maintaining interest through emotional connections. These colour characteristics concern hue, saturation and luminance, which create a positive or negative emotional response in the prospective user. Due to this importance of a pictures colour characteristics on websites, this chapter explores these colour characteristics of pictures on UK DMO websites, in order to determine the positive or negative emotions conveyed to the viewer. Results show that most pictures are neutral but the amount of negatively perceived pictures is very high. It was found that the overall visual e-tourism experience can be improved with only small post-processing changes with minimal danger of distorting reality.