Browsing Chester Business School by Subjects
Now showing items 1-1 of 1
Critical discourse analysis and the questioning of dominant, hegemonic discourses of sustainable tourism in the Waterberg Biosphere Reserve, South AfricaThe aim of this paper is to demonstrate how critical discourse analysis (CDA), an under-utilised methodological approach, can be used to critically question the dominant, hegemonic discourses surrounding sustainable development and sustainable tourism development. The Waterberg Biosphere Reserve in South Africa provides the study context. The United Nations Sustainable Development Goals (SDGs) provide the framework for review, sustainable development an integral part of this framework. This research study examines three SDGs in particular: discourses surrounding SDG 4 (quality education), SDG 8 (decent work and economic growth) and SDG 15 (life on land). Interviews (n=35) were conducted, in South Africa, with multiple stakeholder groups. CDA techniques were applied to data analysis to examine the sustainable development/sustainable tourism discourses attached to the SDGs under review. Neoliberal discourses linked to the economy, the environment, and a sustaining of the tourism industry through top-down planning and unequal power distributions emerged. Conclusions reflect both upon the opportunities utilising a tool such as CDA presents, along with the limitations to take account of in applying it. CDA applications which explore SDGs by listening to the voices of the poor are suggested as one avenue for further research.