• Family-owned businesses in the global marketplace: A taxonomy for generational evolution and directions for future research

      Ozdemir, Ozlem; harris, Phil; University of Chester; Regents University, London
      The words “global company” often conjure up images of large, publicly-traded organizations, while the words “family-owned business” may evoke images of small, tightly held companies. However, some of the world’s largest global companies are actually family-owned businesses. Global marketing research has paid little attention to investigating decision making and behavior in family-owned businesses. It has paid even less attention to the important role that women play in leading family-owned businesses. This chapter illuminates these gaps. The current study builds on extant theory about family business cultural impacts on succession using a multidimensional model of succession that adapts stewardship theory while including the previously under-researched perspectives of family-owned businesses. Keywords: Family-Owned Business, Succession, Women
    • Soft Power and International Political Marketing

      Sun, Henry; harris, Phil; University of Chester (Palgrave Macmillan, 2020-06-28)
      Joseph Nye defines soft power as the ability of “getting others to want the outcomes that you want” through persuasion and attraction of one’s ideas or the ability to set the political agenda to shape the preferences of others. Nye further argues that in the international arena, besides the military and economic power, there is a third dimension which is characterized as indirect power, cooptive power, and intangible power in contrary to direct power, coercive power, and tangible power. Nye states, “The ability to establish references tends to be associated with intangible power resources such as culture, ideology and institutions. This dimension can be thought of as soft power, in contrast to the hard command power usually associated with tangible resources like military and economic strength.” Henry Sun defines international political marketing as following: International Political Marketing seeks to establish, maintain and enhance long-term relations among nation-states, political actors and organizations, so that the objectives of stakeholders involved are met. This is done by mutual exchange and fulfillment of promises through cross-border and cross-culture marketing strategy and management