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Managerial Skills and Small Business Start-ups in the Rural Food SectorBinsardi, B; Jackson, G; Nagirikandalage, P; Preece, DThe research is intended as an initial study to address managerial skills of small business start-ups to minimise small-business failures. Primary data from 126 respondents have been collected, consisting of stakeholders in the rural food sector in North Wales. Primary data was analysed by using mixed-methods research. The findings will be employed to design an online syllabus and virtual learning environment (VLE) to support the small-business community in the rural food sector including start-ups in North Wales. This research has received funding through the Welsh Government Rural Communities –Rural Development Programme 2014-2020 (Cadwyn Clwyd), which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.