Global fan activism in sports: Digital collective action and the case of #EmptyOldTrafford
Editors
Anagnostopoulos, ChristosAffiliation
University of Hull; Durham University; University of ChesterPublication Date
2025-10-30Metadata
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At a time of growing consumer activism facilitated by digital communications, the phenomenon of collective action increasingly confronts sports clubs. This study examines an episode involving fans of a globally recognized football club (Manchester United) who were able make the hashtag #EmptyOldTrafford trend globally in protest towards the club’s ownership at the time.Citation
Chadwick, S., Ahmed, W., Hardey, M., & Fenton, A. (2025). Global fan activism in sports: Digital collective action and the case of #EmptyOldTrafford. International Journal of Organizational Analysis, vol(issue), pages. https://doi.org/10.1108/IJOA-02-2025-5226Publisher
EmeraldType
ArticleDescription
This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.com.ISSN
1551-7470Sponsors
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Except where otherwise noted, this item's license is described as https://creativecommons.org/licenses/by-nc/4.0/