The role of Artificial Intelligence in political marketing

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Authors
Robertson, Christopher
Harris, Phil
Editors
Baines, Paul
Harris, Phil
Hejlova, Denisa
Panagopoulos, Costas
Affiliation
University of Chester
Publication Date
2025-08-20

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Abstract
This chapter investigates the increasing role of Artificial Intelligence (AI) in contemporary political marketing.
Citation
Robertson, C., & Harris, P. (2025). The role of Artificial Intelligence in political marketing. In P. Baines, P. Harris, D. Hejlova, & C. Panagopoulos (Eds.), The Sage Handbook of Political Marketing. SAGE Publications.
Publisher
SAGE Publications
URI
http://hdl.handle.net/10034/629432
Additional Links
https://uk.sagepub.com/en-gb/eur/the-sage-handbook-of-political-marketing/book283332
Type
Book chapter
ISBN
9781529609707
Sponsors
Unfunded
Collections
https://creativecommons.org/licenses/by-nc-nd/4.0/
Except where otherwise noted, this item's license is described as https://creativecommons.org/licenses/by-nc-nd/4.0/