A Practical Guide to Embedding Commercial Awareness into your Curriculum

Abstract

This chapter aims to equip lecturers with the tools they need to embed ‘commercial awareness’ in their teaching. The meaning of commercial awareness is explored and the arguments in favour of students developing this attribute are discussed. The chapter then introduces two examples from the law schools of UK universities where commercial awareness has been embedded. The first example concerns a very practical module which was specifically designed to ensure commercial awareness was at its core. The second example used student and employer partnerships to add commercial awareness to an established module which had a lot of ‘textbook’ learning but little real-world application. The examples provided offer lecturers with step-by-step toolkits to facilitate the creation of their own learning activities which embed commercial awareness. The positive impact of integrating commercial awareness is highlighted using feedback from students who have experienced these modules.