Social marketing and nudge application to sexual health : the TUP app
Authors
André-Deschamps, JérômeAndré-Deschamps, Cyril
Estève-Terré, Stéphanie
Chollier, Marie
Martin-Dupary, Olivier
Affiliation
University of ChesterPublication Date
2022-09-08
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Le marketing social et le nudge au service de la santé sexuelle : l’exemple de TUP « Trouver Un PréservatifAbstract
This book chapter presents how nudge theory and social marketing were used to inform the design of the TUP app (an acronym for 'Find A Condom' in French) as well as collaborative and sustainable developments. The TUP app aims at enabling condom use by collaborative and up-to-date mapping of places selling or giving (free) condoms. Key indicators and features of the app as well as marketing strategy are detailed in the light of a white-label development.Citation
André-Deschamps, J., André-Deschamps, C., Chollier, M., Estève-Terré, S., Martin-Dupray, O. (2022). Le marketing social et le nudge au service de la santé sexuelle : l’exemple de TUP « Trouver Un Préservatif » [Social marketing and nudge application to sexual health : the TUP app]. In K. Gallopel-Morvan & D. Crié, Marketing social et nudges (pp. 301-306).. Editions EMS.Publisher
Editions EMSAdditional Links
https://www.editions-ems.fr/boutique/marketing-social-et-nudge/Type
Book chapterDescription
This chapter is not available on ChesterRep.ISBN
9782376875482Collections
Except where otherwise noted, this item's license is described as https://creativecommons.org/licenses/by-nc-nd/4.0/