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dc.contributor.authorFenton, Alex
dc.contributor.authorMarianne (Maz), Hardey
dc.contributor.authorWasim, Ahmed
dc.contributor.authorKoral, Chris
dc.date.accessioned2022-09-20T15:11:39Z
dc.date.available2022-09-20T15:11:39Z
dc.identifierhttps://chesterrep.openrepository.com/bitstream/handle/10034/627184/Exploring%20SMEs%20attitudes%20to%20Net%20Zero.pdf?sequence=1
dc.identifier.citationFenton, A., Wasim, A., Hardey, M., & Koral, C. (2022). Exploring SMEs attitudes to Net Zero & social media: Action Case research as a force for good. British Academy of Management Conference 2022 Manchester, England, 31 Aug-02 Sept 2022.en_US
dc.identifier.urihttp://hdl.handle.net/10034/627184
dc.description.abstractWe recently presented a full paper at the British Academy of Management 2022 entitled: Exploring SMEs attitudes to Net Zero & social media: Action Case research as a force for good. Action case is a method designed to bridge the gap between understanding and change. We created a research team of academics and practitioners in conjunction with the Cheshire and Warrington Business Growth Programme to explore this important topic. We aimed to address a research gap in SME understanding and attitudes to Net Zero and their communications. Our Action Case approach included a small-scale qualitative survey of SMEs and social network analysis of Twitter. We discovered a lack of clarity regarding the help available to SMEs and Net Zero. While the survey revealed some support for Net Zero from SMEs, it was unclear how this support corresponded with their social media strategy. The SNA revealed a dearth of SMEs in online discussions around Net Zero on Twitter. Government agencies and other organisations were dominant in these internet discussions. We also found SMEs opposed to government environmental programmes like clean air levies, which some saw as harmful to their operations. The Action Case method was demonstrated to be an effective method for bridging the academic-practice divide, and future research should build on this topic.en_US
dc.publisherBritish Academy of Managementen_US
dc.relation.urlhttp://alexfenton.co.uk/exploring-smes-attitudes-to-net-zero-social-mediaaction-case-research-as-a-force-for-good/en_US
dc.relation.urlhttps://www.bam.ac.uk/conference-proceedings.htmlen_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/en_US
dc.subjectSmall and medium sized enterprises (SMEs)en_US
dc.subjectNet Zeroen_US
dc.subjectSocial mediaen_US
dc.titleExploring SMEs attitudes to Net Zero & social media: Action Case research as a force for gooden_US
dc.typeConference Proceedingen_US
dc.contributor.departmentUniversity of Chester; University of Durham; University of Stirlingen_US
or.grant.openaccessYesen_US
rioxxterms.funderNAen_US
rioxxterms.identifier.projectNAen_US
rioxxterms.versionAMen_US
dcterms.dateAccepted2022-08-15
rioxxterms.publicationdate2022-09-15
dc.date.deposited2022-09-20en_US


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