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dc.contributor.authorAtkinson, Amanda
dc.contributor.authorMeadows, Beth
dc.contributor.authorRoss-Houle, Kim
dc.contributor.authorSmith, Chloe
dc.contributor.authorSumnall, Harry
dc.date.accessioned2022-05-19T08:05:47Z
dc.date.available2022-05-19T08:05:47Z
dc.identifierhttps://chesterrep.openrepository.com/bitstream/handle/10034/626873/Alcohol%20and%20womens%20magazines.pdf?sequence=2
dc.identifier.citationA. M. Atkinson, B. R. Meadows, K. M. Ross-Houle, C. Smith & H. R. Sumnall (2022) Magazines as contradictory spaces for alcohol messaging: a mixed method content and thematic analysis of UK women’s magazine representations of alcohol and its consumption, Drugs: Education, Prevention and Policy, DOI: 10.1080/09687637.2022.2051436en_US
dc.identifier.urihttp://hdl.handle.net/10034/626873
dc.description.abstractBACKGROUND Women’s magazines provide a space in which gendered norms around alcohol-related practice are (re)-produced. They act as important points of reference for women to draw upon in their own understandings of alcohol use within their identity making. Studying the alcohol-related messages women’s magazines disseminate is therefore an important line of inquiry. METHODS An analysis of textual and visual alcohol depictions, including alcohol advertising, in 70 editions of 20 printed magazines targeted at and read by women, published between August 2020 and January 2021, was conducted using quantitative content and qualitative thematic analysis. RESULTS Women’s magazines have the potential to disseminate public health messages about the physical and mental health impacts of alcohol use, alcohol’s role in gender inequalities and the risk of harm from alcohol use by men. However, they do so in ways that reproduce harmful gender norms and expectations, and overlook the structural causes of alcohol-related harms. Associations between alcohol use and violence against women were simplified, in ways that ignored the root causes, produced victim-blaming narratives and deflected responsibility from the perpetrator to the effects of alcohol. Narratives around drinking and sobriety were underpinned by concerns over appearance, which reinforced social expectations of the ideal feminine body. Health narratives were in conflict with the presence of pro-alcohol messages such as consumption suggestions and alcohol advertising, which promoted alcohol use as a normalised aspect of women’s day to day lives. CONCLUSIONS Women receive a number of mixed and contradictory messages on alcohol use through their magazine readership, which places limits on magazines as educational sources of public health messaging.en_US
dc.publisherTaylor & Francisen_US
dc.relation.urlhttps://www.tandfonline.com/doi/full/10.1080/09687637.2022.2051436en_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/en_US
dc.subjectAlcoholen_US
dc.subjectdrinkingen_US
dc.subjectWomen's marketingen_US
dc.subjectMagazinesen_US
dc.titleMagazines as contradictory spaces for alcohol messaging: a mixed method content and thematic analysis of UK women’s magazine representations of alcohol and its consumptionen_US
dc.typeArticleen_US
dc.identifier.eissn14653370en_US
dc.contributor.departmentLiverpool John Moores University; University of Chesteren_US
dc.identifier.journalDrugs: Education, Prevention and Policyen_US
or.grant.openaccessYesen_US
rioxxterms.funderUnfundeden_US
rioxxterms.identifier.projectUnfundeden_US
rioxxterms.versionVoRen_US
rioxxterms.versionofrecordDOI: 10.1080/09687637.2022.2051436en_US
rioxxterms.licenseref.startdate2022-05-16
dcterms.dateAccepted2022-03-07
rioxxterms.publicationdate2022-05-16
dc.indentifier.issn09687637en_US


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