The Impact of Wine Tourism Involvement on Winery Owners' Identity Processes
Affiliation
ESCP Europe; University of Northumbria; University of Chester,
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This paper examines how involvement in wine tourism has affected winery owners’ identity processes. Using Breakwell’s Identity Process Theory (IPT) as a conceptual framework, we investigate the extent to which place is a part of winery owners’ self-identities, thereby giving them senses of belonging, distinctiveness, continuity, and self-esteem. Simultaneously, we find that these senses and feelings influence winery owners’ perceptions of the benefits and dis-benefits of wine tourism development in their region. We also discover how personal involvement in tourism can strengthen or threaten winery owners’ identities and thereby affect their support or otherwise for wine tourism. Empirical evidence is provided via a sample of twenty-eight winery owners in Langhe, Italy, who have recently engaged in various tourism-related activities due to the continuous development of the local tourism industry. Our research recognises that place is an integral part of the identity process.Citation
Canovi, M., Mordue, T., & Lyon, A. (2020). The Impact of Wine Tourism Involvement on Winery Owners' Identity Processes. Tourism Planning & Development, 17(5), 1-18.Publisher
Taylor & FrancisJournal
Tourism Planning & DevelopmentAdditional Links
https://www.tandfonline.com/doi/full/10.1080/21568316.2020.1730945Type
ArticleDescription
This is an Accepted Manuscript of an article published by Taylor & Francis in Tourism Planning & Development on 20/02/2020, available online: doi: https://doi.org/10.1080/21568316.2020.1730945EISSN
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