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dc.contributor.authorRodway, Paul
dc.contributor.authorSchepman, Astrid
dc.date.accessioned2020-07-15T08:14:21Z
dc.date.available2020-07-15T08:14:21Z
dc.date.issued2020-06-24
dc.identifierhttps://chesterrep.openrepository.com/bitstream/handle/10034/623542/ChesterRep_Laterality_PR%26AS_July2020.pdf?sequence=3
dc.identifier.citationRodway, P. & Schepman, A. (2020). A leftward bias for the arrangement of consumer items that differ in attractiveness. Laterality, 25(5), 599-619.en_US
dc.identifier.doi10.1080/1357650X.2020.1783281
dc.identifier.urihttp://hdl.handle.net/10034/623542
dc.descriptionThis is an Accepted Manuscript of an article published by Taylor & Francis in Laterality on 24/06/2020, available online: http://www.tandfonline.com/10.1080/1357650X.2020.1783281
dc.description.abstractPeople are frequently biased to use left side information more than right side information to inform their perceptual judgements. This research examined whether the leftward bias also applied to preferences for the arrangement of everyday consumer items. Pairs of consumer items were created where one item was more attractive than the other item. Using a two-alternative forced choice task, Experiment 1 found a robust preference for arrangements with the more attractive consumer item on the left side rather than the right side of a pair. Experiment 2 reversed the judgement decision, with participants asked to choose the arrangement they least preferred, and a bias for arrangements with the more attractive item on the right side emerged. Experiment 3 failed to find an effect of the ‘attractive left’ preference on participants’ purchasing intentions. The preference for attractive left arrangements has implications for the display of consumer products and for the aesthetic arrangement of objects in general. The findings are discussed in relation to hemispheric asymmetries in processing and the role of left to right scanning.en_US
dc.publisherTaylor & Francisen_US
dc.relation.urlhttps://www.tandfonline.com/doi/citedby/10.1080/1357650X.2020.1783281?scroll=top&needAccess=trueen_US
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/en_US
dc.subjectAestheticsen_US
dc.subjectAsymmetryen_US
dc.subjectChimericen_US
dc.subjectLateraliseden_US
dc.subjectPseudoneglecten_US
dc.titleA leftward bias for the arrangement of consumer items that differ in attractivenessen_US
dc.typeArticleen_US
dc.identifier.eissn1464-0678en_US
dc.contributor.departmentUniversity of Chesteren_US
dc.identifier.journalLateralityen_US
or.grant.openaccessYesen_US
rioxxterms.funderunfundeden_US
rioxxterms.identifier.projectunfundeden_US
rioxxterms.versionAMen_US
rioxxterms.versionofrecordhttps://doi.org/10.1080/1357650X.2020.1783281en_US
rioxxterms.licenseref.startdate2021-06-24
rioxxterms.publicationdate2020-06-24
dc.dateAccepted2020-06-06
dc.date.deposited2020-07-15en_US
dc.indentifier.issn1357-650Xen_US


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