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dc.contributor.authorHancock, Connie
dc.date.accessioned2020-04-02T10:05:45Z
dc.date.available2020-04-02T10:05:45Z
dc.date.issued2014-02-10
dc.identifier.citationHancock, C., Pérez-Quintana, A., & Hormiga, E. (2014). Stereotypical notions of the entrepreneur: an analysis from a perspective of gender. Journal of Promotion management, 20(1), 82-94.en_US
dc.identifier.issn1049-6491
dc.identifier.doi10.1080/10496491.2014.869100
dc.identifier.urihttp://hdl.handle.net/10034/623297
dc.descriptionThe principal objective of this paper is an analysis of the stereotypical figure of the entrepreneur in the Spanish context, from a perspective of gender. We provide evidence that the characteristics largely associated with an entrepreneurial individual are stereo-typically male or androgynous, with a notable absence of female typologies. Our findings suggest that this relationship has an influence on the continued predominance of male entrepreneurial activity. This study contributes to the growing empirical literature on female entrepreneurship from an understudied perspective; gender stereotyping, demonstrating that socially constructed gender stereotyping persists in contemporary Spanish culture.en_US
dc.descriptionA fixed version of a journal article that has been made available by Routledge a publisher by formally and exclusively declaring the article ‘published’.
dc.description.abstractThe principal objective of this paper is an analysis of the stereotypical figure of the entrepreneur in the Spanish context, from a perspective of gender. We provide evidence that the characteristics largely associated with an entrepreneurial individual are stereo-typically male or androgynous, with a notable absence of female typologies. Our findings suggest that this relationship has an influence on the continued predominance of male entrepreneurial activity. This study contributes to the growing empirical literature on female entrepreneurship from an understudied perspective; gender stereotyping, demonstrating that socially constructed gender stereotyping persists in contemporary Spanish culture.en_US
dc.publisherRoutledgeen_US
dc.relation.urlhttps://www.tandfonline.com/doi/pdf/10.1080/10496491.2014.869100?needAccess=trueen_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/en_US
dc.subjectEntrepreneuren_US
dc.subjectStereotypesen_US
dc.subjectGender stereotypesen_US
dc.titleStereotypical Notions of the Entrepreneur: An Analysis from a Perspective of Genderen_US
dc.typeArticleen_US
dc.identifier.eissn1540-7594en_US
dc.contributor.departmentUniversity of Chester, University of Barcelonaen_US
dc.identifier.journalJournal of Promotion Managementen_US
or.grant.openaccessYesen_US
rioxxterms.funderUnfundeden_US
rioxxterms.identifier.projectUnfundeden_US
rioxxterms.versionAMen_US
rioxxterms.versionofrecordhttps://doi.org/10.1080/10496491.2014.869100en_US
rioxxterms.licenseref.startdate2215-02-10
rioxxterms.publicationdate2014-02-10
dc.dateAccepted2014-01-04
dc.date.deposited2020-04-02en_US


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Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 International