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dc.contributor.authorSchneider, Anke
dc.contributor.authorLoibl, Wilhelm
dc.contributor.authorHindley, Ann
dc.date.accessioned2020-01-30T09:17:31Z
dc.date.available2020-01-30T09:17:31Z
dc.date.issued2020-03-27
dc.identifier.citationSchneider, A., Loibl, W., & Hindley. A. (2020). Pictures, Colors and Emotions: Shaping the UK's e-Tourism Experience, In Dixit, S. (Ed) Routledge Handbook of Tourism Experience Management and Marketing (RHTEMM), Routledge.en_US
dc.identifier.isbn9780367196783en_US
dc.identifier.urihttp://hdl.handle.net/10034/623134
dc.description.abstractThe role of online media has become more important for tourism as DMOs try to differentiate through the use of pictures on digital channels, such as websites. The aim is to provide a positive image that has a positive impact on the consumer buying decision. Pictures draw significant amounts of attention and a pictures colour characteristics are critical in maintaining interest through emotional connections. These colour characteristics concern hue, saturation and luminance, which create a positive or negative emotional response in the prospective user. Due to this importance of a pictures colour characteristics on websites, this chapter explores these colour characteristics of pictures on UK DMO websites, in order to determine the positive or negative emotions conveyed to the viewer. Results show that most pictures are neutral but the amount of negatively perceived pictures is very high. It was found that the overall visual e-tourism experience can be improved with only small post-processing changes with minimal danger of distorting reality.en_US
dc.publisherRoutledgeen_US
dc.relation.urlhttps://www.routledge.com/The-Routledge-Handbook-of-Tourism-Experience-Management-and-Marketing/Dixit/p/book/9780367196783en_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/en_US
dc.subjectColoursen_US
dc.subjectEmotionsen_US
dc.subjectTourismen_US
dc.subjectDMO websiteen_US
dc.titlePictures, Colors and Emotions: Shaping the UK's E-Tourism Experienceen_US
dc.typeBook chapteren_US
dc.contributor.departmentVienna University of Economics and Business; University of Chester; University of Chesteren_US
or.grant.openaccessYesen_US
rioxxterms.fundernoneen_US
rioxxterms.identifier.projectnoneen_US
rioxxterms.versionAMen_US
rioxxterms.licenseref.startdate2220-03-27
rioxxterms.publicationdate2020-03-27
dc.dateAccepted2020-01-07
dc.date.deposited2020-01-30en_US


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Attribution-NonCommercial-NoDerivatives 4.0 International
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 International