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People will never forget how you made them feelThis reflection offers a response to the concrete experience of having my teaching observed as part of a Postgraduate Certificate in Academic Practice (PGCAP). I used David A. Kolb’s Experiential Learning Model (1975) to launch a small action-based study following this experience. My pilot produced a sample of material about what both students and teachers potentially think we are all doing in a higher education lecture theatre. These findings led to my considering what constitutes a lecture, whether or not it is ‘redundant’ in the current online landscape, and, if not, what aspects of the pedagogy of this ancient technique we might wish to emphasise or recapture.