The business department is based at both the Queen's Park and Warrington campuses and is well placed for students who wish to study in the North West. The department of Business was established at the University in 1999 and offers a range of Business and Management degrees at undergraduate and postgraduate levels. University of Chester Business School also has a solid portfolio of Research and Knowledge Transfer Projects with a range of organisations. These projects are intended to give mutual benefits for students and the region’s business community by providing access to the University’s resources, knowledge and expertise. The majority of the School’s research is applied in a practical context and it is committed to constructing and improving sustainable relationships with external organisations and businesses.

Collections in this community

Recent Submissions

  • Understanding tourists’ policing attitudes and travel intentions towards a destination during an on-going social movement

    Lai, Michael; Yeung, Emmy; Leung, Rosanna; Macau University of Science and Technology; University of Chester; I-Shou University (Emerald, 2022-05-11)
    Purpose Policing activities aim to provide a safe environment for tourists. With the recent major protests that have erupted around the world, and the novel use of excessive police force against protestors, people may wonder if the policing deployment is for destination safety or to deter tourists from visiting. This paper aims to investigate anti-police and pro-police attitudes and tourists' behavioural responses towards a popular destination experiencing an ongoing social movement. Design/methodology/approach Data were collected between December 2019 and January 2020 (during the social movement). An online survey with a snowball sampling method was adopted to reach international tourists who were aware of the social movement in Hong Kong. Findings The results revealed that an individual with an anti-police attitude was found to be related to cognitive and affective destination images and perceived risks while those holding a pro-police attitude were more concerned with destination images only. No significant correlation was found between attitudes towards policing and travel intention. Originality/value This research presents a first attempt to investigate the relationship between tourists' policing attitudes and their behavioural responses during an ongoing social movement in a popular destination city.
  • A Review of the Publication Trend of Data Analytics

    Leong, Kelvin; Sung, Anna; Au, Robin; Lee, Ching; University of Chester; The Hong Kong Polytechnic University (Lincoln University College, 2022-04-01)
    Data Analytics has been considered as a promising topic. This paper aims to review the trends of Data Analytics in terms of related publications. More specifically, in this study we analysed 18-years real-world data obtained from Web of Science database for the purpose. These data include the first relevant publication found in the database. In total, 18610 relevant publications have been identified during 2004 to 2021. According to the findings from analysing the identified publications, we suggest that Data Analytics is a glowing global topic involving affiliations and funding sponsors from different countries. On top of the industrial voice saying Data Analytics is an emerging topic, the findings from this paper can provide an additional reference for the education sector, government, and academia, to conduct, promote and support the Data Analytics related research. We believe this is the first time that a study has been conducted to comprehensively review the development trends of Data Analytics. Hopefully, this study can shed some light on related research.
  • Retraining and Reskilling Financial Participators in the Digital Age

    Leong, Kelvin; Sung, Anna; University of Chester
    In recent years, coding is an emerging topic in the financial industry. The concepts behind these topics are reskilling and retraining, that is, financial professionals need to be equipped with new knowledge and skills. This chapter will introduce the latest changes in the financial industry, particularly with a focus on the development of FinTech (Financial Technology) and Data Analytics and then will explore what skills do finance workforce are needed in the digital age. Furthermore, discussions will be given on various types of technology that learners may encounter and potential challenges of their learning in the digital age. What follows is a review of how do people learn. Finally, a discussion about microlearning will be given as a solution and recommendation.
  • A Comparative Study on Students’ Learning Expectations of Entrepreneurship Education in the UK and China

    Lam, Wing; Harris, Phil; Ullah, Farid; Li, Lan (University of Chester, 2022-03)
    Entrepreneurship education has become a critical subject in academic research and educational policy design, occupying a central role in contemporary education globally. However, a review of the literature indicates that research on entrepreneurship education is still in a relatively early stage. Little is known about how entrepreneurship education learning is affected by the environmental context to date. Therefore, combining the institutional context and focusing on students’ learning expectations as a novel perspective, the main aim of the thesis is to address the knowledge gap by developing an original conceptual framework to advance understanding of the dynamic learning process of entrepreneurship education through the lens of self-determination theory, thereby providing a basis for advancing understanding of entrepreneurship education. The author adopted an epistemological positivism philosophy and a deductive approach. This study gathered 247 valid questionnaires from the UK (84) and China (163). It requested students to recall their learning expectations before attending their entrepreneurship courses and to assess their perceptions of learning outcomes after taking the entrepreneurship courses. It was found that entrepreneurship education policy is an antecedent that influences students' learning expectations, which is represented in the difference in student autonomy. British students in active learning under a voluntary education policy have higher autonomy than Chinese students in passive learning under a compulsory education policy, thus having higher learning expectations, leading to higher satisfaction. The positive relationship between autonomy and learning expectations is established, which adds a new dimension to self-determination theory. Furthermore, it is also revealed that the change in students’ entrepreneurial intentions before and after their entrepreneurship courses is explained by understanding the process of a business start-up (positive), hands-on business start-up opportunities (positive), students’ actual input (positive) and tutors’ academic qualification (negative). The thesis makes contributions to both theory and practice. The findings have far reaching implications for different parties, including policymakers, educators, practitioners and researchers. Understanding and shaping students' learning expectations is a critical first step in optimising entrepreneurship education teaching and learning. On the one hand, understanding students' learning expectations of entrepreneurship and entrepreneurship education can help the government with educational interventions and policy reform, as well as improving the quality and delivery of university-based entrepreneurship education. On the other hand, entrepreneurship education can assist students in establishing correct and realistic learning expectations and entrepreneurial conceptions, which will benefit their future entrepreneurial activities and/or employment. An important implication is that this study connects multiple stakeholders by bridging the national-level institutional context, organisational-level university entrepreneurship education, and individual level entrepreneurial learning to promote student autonomy based on an understanding of students' learning expectations. This can help develop graduates with their ability for autonomous learning and autonomous entrepreneurial behaviour. The results of this study help to remind students that it is them, the learners, their expectations and input that can make the difference between the success or failure of their study. This would not only apply to entrepreneurship education but also to other fields of study. One key message from this study is that education can be encouraged and supported but cannot be “forced”. Mandatory entrepreneurship education is not a quick fix for the lack of university students’ innovation and entrepreneurship. More resources must be invested in enhancing the enterprise culture, thus making entrepreneurship education desirable for students.
  • The ambidextrous interaction of RBV-KBV and Regional Social Capital and their impact on SME management

    Kraus, Patrick; Stokes, Peter; Tarba, Shlomo Y.; Rodgers, Peter; Dekel-Dachs, Ofer; Britzelmaier, Bernd; Moore, Neil; Pforzheim University; De Montfort University; University of Birmingham; University of Southampton; Loughborough University; University of Chester (Elsevier, 2022-01-18)
    This paper argues that regional culture, encompassed within intricate forms of social capital, is inextricably linked to the resource-based view (RBV) concept - focused on inimitable resources possessed by a firm. These resources encompass knowledge (pertaining to the knowledge-based view (KBV)) – including the cultural knowledge and understandings that reside in a given region - as a key resource that is available to a firm, creating resources in order to render it competitive. The paper conceptually develops RBV-KBV within an organizational ambidexterity framework and highlights how regional context, RBV-KBV and firm dynamics inter-operate. This responds to an important gap in the literature, underscoring the vital role of regional contextualised RBV-KBV. Rather than viewing these contexts as taken-as-given artefacts it is important to see them as culturally, socially, and historically constructed and rooted phenomena. Drawing empirically on a series of semi-structured interviews conducted with German manufacturing SMEs in the Baden-Württemberg (BW) region (SW Germany), this paper provides novel insights into how SMEs manage resources and regional social capital in order to expand judiciously into international (emerging) markets. In so doing, the paper presents a novel organizational ambidextrous conceptual framework showing how companies move from traditional exploitative and conservative regional cultural RBV-KBV bases to more explorative and innovative internationalising ones. Within this, the paper also contributes fresh insights into the explorative ‘hidden champions’ phenomenon by showing how the latent BW conservative RBV-KBV and its regional social capital-informed exploitative postures act as persistent moderating drivers of explorative internationalisation.
  • How can the Organisational Ambidexterity concept be applied to the automotive industry as it aims to exploit current vehicles sales profit pools and explore autonomous electric mobility services?

    Manning, Paul; Moore, Neil; Moore, Andy (University of Chester, 2022-03-24)
    The Automotive Industry is facing unprecedented disruption from electrification, connectivity, autonomous driving, and diverse mobility. Throughout its 130-year history, the industry has been built on increment change and could now be facing an existential crisis if it does not respond to these disruptors. Organisational Ambidexterity (OA) is the dual challenge of exploiting current profit pools whilst also exploring future revenue streams. The literature presented four antecedent themes that will form the basis of this research (Differentiation vs Integration, Individual vs Organisation, Static vs Dynamic and Internal vs External). The most recent a priori body of knowledge is set against a backdrop of mergers and acquisitions within the automotive industry to achieve globalisation, scale and explore new markets. The current backdrop of facing disruption has received very little attention to date, which this thesis has set out to redress. OA is a social construct, created by the perceptions and actions of the actors within the research site. The nature of disruption is also a mutually constructed reality, assessed by the actors according to their own beliefs on the scale and impact on their organisations and themselves. A subjectivist ontological approach is taken, with an interpretivist epistemology viewing the world as assimilated through perception and discourse. This research is qualitative, using semi-structured in-depth elite interviews to gather data, and represents privileged access. Analysis will be using the Constant Comparative Method, with the coding steps carried out manually. The researcher is embedded in the research setting and will take a participant-observer approach. This methodology of elite interviews, reinforced with emic indwelling and manual coding, delivered rich insights in the current context of the automotive industry. This thesis makes contributions on three fronts. The contribution to theory provides an upto-date view of OA within the automotive industry, assesses the relevance of the four antecedent themes, and identifies three emergent themes – Collaboration, Speed and Scale. The contribution to practice is to provide managers and organisations insights and guidance on how OA could be applied. The findings provide privileged insights into how collaboration operates, identifies some of the challenges, and empathises with the Traditional and Contemporary OEM’s and their different stances. Outside of the Automotive industry, any industry that is facing disruption can gain transferrable insights. The contribution to methodology is demonstrating that elite interviews, underpinned by emic indwelling, can deliver rich insights from a privileged setting.
  • Inclusive policy-working with minority ethnic young people for decent work

    Wall, Tony; Hindley, Ann; Luong, Minh Phuong; Ngo, Nga; Ho, Thi Hanh Tien; Liverpool John Moores University; University of Chester; Tay Bac University; Phu Xuan University; Hanoi University
    Young people are one of the most significant assets in policy making. They contribute insight from the perspective of those affected by a policy or policy change, and as our future community and business leaders. Despite this, the involvement of young people in policy making remains relatively rare in many countries, including Vietnam. Although Vietnam is one of the world’s fastest growing economies, young people experience relatively low wages, job insecurity, job informality and poor working conditions. Policy involvement can raise the awareness and motivation of those involved in policy making, but is challenging because long-standing marginalisation that can make people feel they do not have a voice worthy of consideration by government and other policy makers. Even creative and participatory methods need to be adapted to help young people to feel able to share their voice with those who are older and more powerful in society. This policy briefing outlines how the creative, participatory method of appreciative inquiry can be used to enable policy makers to work successfully with younger people in the context of policies to expand ‘Decent Work’. ‘Decent Work’ is particular category of work which is described by the International Labour Organization as work which is productive and delivers a fair income, security in the workplace and social protection for families, better prospects for personal development and social integration, freedom for people to express their concerns, organize and participate in the decisions that affect their lives and equality of opportunity and treatment for all women and men. Participation of minority ethnic young people in policy making related to Decent Work is critical because of the complex distribution of governmental policy working across the fields of education, work, and culture. Young people offer rich, first-hand insight into the efficacy of policy which in turn should enable all parts of society to contribute economically and socially. Specifically, the briefing pinpoints the preparation needs of younger people, especially those who typically are disadvantaged in economic, educational or other social terms, to engage in such participatory methods, as well as the adaptations needed to enable them to participate and contribute to policy activities. This policy briefing draws from a study examining the empowerment of minority ethnic young people (aged 18-25) to re-vision Decent Work in Vietnam with policy-makers, employers, and university leaders (see overview of study below). This particular brief draws from appreciative inquiry groups which aimed to explore new ways of working and the strategies the project needed to develop to enable the young people to feel they were able to share their voice and contribute (see context of study below). The policy briefing outlines practical ways to facilitate an inclusive approach to engaging minority ethnic young people in dialogue with policy makers and other stakeholders at national or local governmental levels. Whilst the recommendations in this report are directly relevant to national and local governmental policy makers across the policy fields of education and work in Vietnam and similar developing countries, the underlying principles may have a wider resonance and applicability to policy makers across other geographic contexts with similar characteristics. For example, the rising occurrence of informal and unstable work opportunities which do not provide sufficient wage ‘to live’ has been noted for over two decades in the UK and US. Similarly, although the project focuses on policyworking related to Decent Work, the principles have a wider applicability to other policy fields. We invite all national and local government and non-governmental policy makers to consider the practical value of the recommendations and principles within this brief.
  • Policy interventions for minority ethnic young people and Decent Work

    Wall, Tony; Hindley, Ann; Ngo, Nga; Ho, Thi Hanh Tien; Luong, Minh Phuong; Liverpool John Moores University; University of Chester; Tay Bac University; Phu Xuan University; Hanoi University
    Minority ethnic young people in most countries are some of the most likely to be unemployed or be in unstable or badly paid employment. Vietnam is a case in point where its minority ethnic young people face relatively low rates of employment, wages, job insecurity, job informality and poor working conditions. To address these employment issues, Vietnam’s educational policy interventions have included the provision of minority ethnic boarding schools and foundational programmes, differentiated access arrangements and specialised vocational or training programmes for minority ethnic young people. But how do these relate to the aspects of ‘Decent Work’ for students and graduates of higher education, that is, opportunities described by the International Labour Organization describes as productive and delivers a fair income, security in the workplace and social protection for families, better prospects for personal development and social integration, freedom for people to express their concerns, organize and participate in the decisions that affect their lives and equality of opportunity and treatment for all women and men. This policy briefing draws from a study examining the empowerment of minority ethnic young people (aged 18-25) to re-vision Decent Work in Vietnam with policy-makers, employers and university leaders (see the overview of study below). The briefing pinpoints key lessons and insights from Vietnam, one of the world’s fastest growing economies, where policy initiatives have attempted to enable greater access to employment opportunities for the diverse communities of minority ethnic people living across the country (see context of study below). Specifically, the briefing identifies the range of impacts that the various initiatives seem to have on the young people, in terms of their sense of empowerment to be able to access and participate in Decent Work. The briefing outlines practical ways policy interventions might change to deepen access to Decent Work for minority ethnic young people. Whilst the recommendations in this report are directly relevant to policy makers across the fields of education and work in Vietnam and similar developing countries, the underlying principles have a wider resonance and applicability to policy makers across other geographic contexts with similar characteristics. For example, the rising occurrence of informal and unstable work opportunities which do not provide sufficient wage ‘to live’ has been noted for over two decades in the UK and US. We invite all policy makers in the fields of education and work to consider the practical value of the recommendations and principles within this brief.
  • Policy levers for empowering Decent Work

    Wall, Tony; Hindley, Ann; Ho, Thi Hanh Tien; Ngo, Nga; Luong, Minh Phuong; Liverpool John Moores University; University of Chester; Tay Bac University; Phu Xuan University; Hanoi University
    There is a global rise of precarious work which does not pay enough or is not secure enough for people to live, or which is physically or emotionally toxic. The International Labour Organization (2022) describe ‘Decent Work’ as work which is productive and delivers a fair income, security in the workplace and social protection for families, better prospects for personal development and social integration, freedom for people to express their concerns, organize and participate in the decisions that affect their lives and equality of opportunity and treatment for all women and men. Decent Work is an ambition to empower marginalised groups from histories of disadvantage. As it describes a category of work related to income and social integration, it directly connects to other global challenges such as poverty, hunger, inequality, and health and wellbeing. Despite global policy efforts, even the ‘working poor’ are an increasing population in developed countries like the UK and the US. Policy can be developed to create these the conditions for ‘Decent Work for all’ so that no one is left behind. This policy briefing pinpoints key factors (policy levers) impacting Decent Work for all, drawing insights from Vietnam, one of the world’s fastest growing economies. It draws from a study examining the empowerment of minority ethnic young people (aged 18-25) to re-vision Decent Work in Vietnam with policy-makers, employers and university leaders (see overview of study below). This particular brief draws from survey data to examine the links between exclusionary factors and Decent Work (as defined through 15 characteristics indicated by the International Labour Organization scope above). It pinpoints key principles which can act as policy levers, such as addressing mismatches in localised labour and education markets, problems in policy implementation at the local level, through to a deficit in the range of empowerment capabilities of young people to change their employment prospects at a national level. Whilst the recommendations in this report are directly relevant to policy makers across the fields of education and work in Vietnam and similar developing countries (see context of study below), the underlying principles have a wider resonance and applicability to policy makers across other geographic contexts with similar characteristics. For example, the rising occurrence of informal and unstable work opportunities which do not provide sufficient wage ‘to live’ has been noted for over two decades in the UK and US. We invite all policy makers in the fields of education and work to consider the practical value of the recommendations and principles within this brief.
  • The complementarities of Digitalization and Productivity: Redefining Boundaries for Financial Sector

    Gul, Razia; Ellahi, Nazima; Leong, Kelvin; Malik, Qaiser; University of Chester; Foundation University, Pakistan (Taylor & Francis, 2021-12-21)
    Digitalisation is portrayed as a transformative force, remodelling the way we live and businesses operate. In today's unprecedented business environment, the survival of organisations is in technological advancement and online presence. When masses rely on digital financial payments, there is a pressing need for the financial sector to offer innovative products and services to meet customers’ needs and achieve sustainable performance. This paper aims to investigate the impact of data analytics on the productivity of banks in Pakistan and employed two-step system generalised methods of moments for estimation. The findings suggest that 5.9% productivity is increased for banks that invested in data analytics on average. It was also found that productivity increase is associated with an investment in data analytics compared to a mere investment in any software. However, the moderating role of dynamic capabilities on the relationship between data analytics and banks’ productivity is insignificant, which raises a question on the relevance of research and development expense with human capital development. It is recommended that banks should invest in those analytics that have predictive, visualising and analytical capabilities. The use of these innovative technologies should be combined with training and human capital development to ensure sustainable firm performance.
  • A practical and theoretical approach to assessing Micro-Enterprise brand image signals

    Davies, Gary; Lam, Wing; Leong, Kelvin; Wang, Dian (University of Chester, 2021-10)
    This thesis aims to investigate how Micro Enterprises (MEs) communicate their brand image to their markets. The research takes a comparative approach and examines firms in both the UK and China. The main theoretical base for the work is that of the Stereotype Content Model (SCM) which holds that entities with humanistic associations (including brands and corporate brands) are automatically judged for their ‘warmth’ (trustworthiness, sincerity, supportiveness) and their ‘competence’ (effectiveness, efficiency). The status (prestigious, glamorous) of the entity is also included in the SCM model but as an antecedent to competence judgements. Recent work alternatively considers it as a dimension of imagery which is automatically judged by customers. The methodology is a mixed method and has three interlinked pieces of work, the first two of which are more exploratory and the last more confirmatory. A case study approach first explored the signalling of 14 MEs using in-depth, semi-structured interviews with their owner-managers. A thematic analysis of content showed that managers emphasize their competence and that fewer provided unprompted examples of status positioning. The second study involved the content analysis of parts of 66 ME websites labelled ‘who we are’ or similar. Competence descriptors were again the most frequent followed by warmth and then status items. The two studies evidence that MEs signal competence, warmth, and status but in that order of emphasis. An experimental study was conducted where the status signalling of a fictitious ME (a gift company) was manipulated. It explored why MEs use the signal less and test whether this changes the perceived competence of the company and the purchase intention and person-brand congruence of potential customers. The increase in status did not increase competence and it reduced outcome behaviour and warmth. As warmth explains consumer attitude best, using the status signal can reduce potential sales. This holds regardless of country (the UK and China), and control variable values. However, perceived higher prices and giving too much irrelevant information mediated and therefore explain the effect of status on consumer attitude. The main effects were positive, but the indirect effects were negative due to perceived higher prices and irrelevant information. Finally, all variables considered in this study were tested using Structural Equation Modelling, adding to the insights from the final study The primary contribution is to better understand how MEs communicate their imagery to their market. SCM thinking is also tested and developed in the context of ME marketing and recommendations made for its adaption.
  • Disruptive Philanthropy: Assessing the Challenges of Funding from “Big Tech” for a UK Charity

    Manning, Paul; Baker, Nigel T. (University of Chester, 2020-12-31)
    The immense wealth generated by the technology sector – or Big Tech – since the end of the 20th century has created a new breed of philanthropists, keen to use the business practices of Silicon Valley to ensure their money is employed to optimum social impact. This study considers how a long-established, UK-based journalism charity can understand, and engage with, the new philanthropic practices of the digital economy in to order to fund transformative change, while appreciating, and managing, the associated benefits and risks. A characteristic of the digital economy is that it has blurred conventional boundaries between commercial and philanthropic practices. Accordingly, this study was conducted through the theoretical framework of “hybrid organizations” – defined here as non-profit entities which adopt business practices to achieve social ends but face the challenge of balancing the competing institutional logics of mission and money. This study synthesises the literature on the new, more market-oriented philanthropic models - collectively described here as “disruptive philanthropy” – to provide a conceptual model to guide hybrid, non-profits like the journalism charity that wish to engage with the digital economy. The model is then used to inform a qualitative, inductive study of the journalism charity using semi-structured interviews with a purposive sample of eight stakeholders from the journalism charity and four “elite” interviewees from the digital economy. This study makes a number of contributions to theory and practice in terms of understanding the digital economy’s business ethics and how non-profit organizations can assess clearly whether the funding support it is seeking from the digital economy is philanthropic or commercial. The conceptual model serves as a guide to hybrid, non-profit organizations on the factors to assess when seeking engagement with the digital economy. A framework is offered to help non-profits ensure good governance when accepting funds from the digital economy. The study reinforces the need for non-profits to have a clear identity and mission to obtain philanthropic funding. Finally, the study provides an understanding of how organizations from the digital economy assess their funding support through the benefits to their own “ecosystems” – which can be commercial, philanthropic or hybrid in nature.
  • To investigate the ambidextrous challenges and tensions of small and medium enterprises in the United Kingdom defence & security sector

    Wall, Tony; Moore, Neil; Lewis, Christopher C. (University of Chester, 2021-05)
    The defence and security industry is an extremely dynamic environment, influenced by policy and world events. Whilst it often needs to respond to rapid change, there is a dichotomy in that capital programs take years to come to fruition. Many small and medium-sized enterprises (SMEs) are involved in both of these short and long-term aspects of acquisition, thus creating strategic challenges. Though there has been much research around ambidexterity and SMEs, there has been very little in the fluid domain of defence and security supply-side SMEs. This study aims to investigate this gap in research. The investigation collected primary qualitative data through the use of semi-structured interviews, with research participants constituting the leadership functions of eighteen businesses that deliver either directly to the defence and security governmental departments, or into the supply chain. Findings indicate that within a shrinking defence sector, successful SMEs are operating in an ambidextrous fashion, often utilising the industrial partners of the industry trade organisations. Also, outside that of grand strategic change, Government policy has a limited impact on the SMEs in this sector. With scarce resources, the leadership of businesses see the competing needs of resource and finances as a major tension point. These two competing needs can be defined as exploration and exploitation respectively, and can be situated within an ambidextrous construct. Critically, successful businesses operate in a ambidextrous zone where there is constant iterative adjustment between both exploration and exploitation. This thesis advances the thought leadership in SME strategy, particularly around the key indigenous industry of defence and security, thereby adjusting the understanding of the definition of ambidexterity. This study contributes to the current literature, through the development of an alternative and responsive conceptual dynamic model of a growing business, theorising that ambidexterity functions change as SMEs grow, are constantly evolving, and are adjusted by both internal and external influences. The study concludes with recommendations for practice.
  • The Isle of Man: All dressed up but nowhere to go. Can place branding and marketing strategies help turn around the fortunes of the Isle of Man?

    Moss, Danny; Ashford, Ruth; Clements, Florida (University of Chester, 2020-11)
    Place branding and marketing has become one of the tools employed in the competition between countries and cities for attracting businesses, investments and a talented workforce. Place branding and its underlying factors, place identity and place image, have been widely researched especially in the last two decades, however it is yet to be agreed upon models and frameworks which can assist practitioners in their day-to-day activity. Through investigating the role of place identity in place branding strategies, this research aims to explore how place branding strategies can help the IoM to enhance its image and attract businesses and a talented workforce. Identification of a place brand model or framework would assist the IoM brand managers in their efforts to show the IoM as an attractive location for businesses and workers. This research was conducted adopting a social constructionist philosophy and following an interpretivist theoretical perspective. The focus of the research is placed on comparing and contrasting how the Isle of Man is perceived by local and relocated business people with how it is portrayed through the IoM government websites, providing a contrast between place identity and place brand identity. Therefore 15 interviews are analysed using thematic analysis and six IoM government websites are analysed using qualitative content analysis. From the findings emerged a strong sense of ambiguity when looking at the IoM as a place for business and as a place of residence highlighting the fact that people’s perceptions about places are not one dimensional. This finding supports the suggestion that places have multiple identities. Also some of the characteristics of the IoM were aligned with what was presented in the websites, but other characteristics did not, which coincided with dissatisfaction for the respondents. These findings suggest that misalignment of certain place brand attributes with place identity coincides with dissatisfaction, however the source of dissatisfaction is not the misalignment but rather the quality of the attributes not matching the expectations. Classification of the place brand attributes that give rise to dissatisfaction or satisfaction is identified as an important factor in developing the place brand strategies. The contribution of this research is focused on making a difference to business practices by offering a practical solution; an adaptation of the Two-factor Theory is suggested as a tool that could aid the process of brand attribute classification. The application of the Two-factor Theory could assist the IoM brand managers to monitor and develop the alignment of place identity with place brand identity. Whilst the adaptation of the Two-factor theory has already been confirmed in product branding, further quantitative research could help in establishing its reliability and validity for place branding.
  • Trends in Scientific Publishing on Sustainability in Higher Education

    Filho, Walter L.; Wall, Tony; Salvia, Amanda L.; Frankenberger, Fernanda; Hindley, Ann; Mifsud, Mark; Brandli, Luciana; Will, Markus; Hamburg University of Applied Sciences; Manchester Metropolitan University; University of Passo Fundo; Pontifical Catholic University of Paraná-PUCPR; Positivo University-UP; University of Chester; University of Malta; University of Applied Sciences Zittau/Görlitz
    It is widely acknowledged that research and publications in peer reviewed journals offer important metrics in describing the academic outputs of higher education institutions on one hand, and their societal impacts on the other. Peer review is a well-tested method for quality control and has been successfully deployed over many decades in academic journals worldwide. But despite the fact that publications on matters related to sustainable development offer solid evidence of academic activity and excellence, there is a dearth of literature in this field. In order to address this need, the European School of Sustainability Science and Research (ESSSR) and the Inter-University Sustainable Development Research Programme (IUSDRP) have undertaken the World Survey on Sustainability Publishing and Research in Higher Education (WSSSP-HEI). The paper has two main aims. The first is to document and showcase trends in scientific publishing on matters related to sustainable development. The second aim is to contribute to a greater understanding of this rapidly growing field, by describing the latest developments and the role played by some of the journals active in this area. Consistent with these aims, this paper focuses on publications on sustainability in higher education, describes the methods used in the study and some of its results. It can be seen that despite the intrinsic value of research on sustainable development in higher education as a whole, and of publications in this field in particular, such practices are not as widely developed as one could expect. This paper discusses the possible reasons and also outlines some measures via which higher education institutions may be able to take more advantage of the many opportunities that publishing on sustainability offers to them.
  • Managerial Skills and Small Business Start-ups in the Rural Food Sector

    Jackson, Graham; Binsardi, Ben; Nagirikandalage, Padmi; Preece, Denise; Glyndwr University; University of Chester; University of Liverpool
    The research is intended as an initial study to address managerial skills of small business start-ups to minimise small-business failures. Primary data from 126 respondents have been collected, consisting of stakeholders in the rural food sector in North Wales. Primary data was analysed by using mixed-methods research. The findings will be employed to design an online syllabus and virtual learning environment (VLE) to support the small-business community in the rural food sector including start-ups in North Wales. This research has received funding through the Welsh Government Rural Communities –Rural Development Programme 2014-2020 (Cadwyn Clwyd), which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.
  • Reflections on the Impact of Coronavirus on Public Affairs

    Harris, Phil; Moss, Danny; University of Chester (Wiley, 2020-06-28)
    As the editorial team considered how we might best mark the 20th anniversary year of the publication of the Journal of Public Affairs and reflected on what significant developments have occurred in the world of public affairs over the past two decades, none of us around that table could have possibly imagined how the world of politics and society as a whole could and would change in just a few short months. Yes we all witnessed the horrible effects of Ebola in Africa, and of SARS in the Far East and in the UK we experienced the nationwide lockdown of countryside during the infamous foot and mouth disease that ravaged the countryside in 2001. However devastating each of these disease outbreaks that we might think of as contagions have been, none can really compare or have prepared us fully for a the rapidity and impact that the recent coronavirus pandemic has had across the world, not only in terms of the scale of the infection rising death rate, but in the profound impact it has had on the economy and on people's lives and livelihoods
  • Medium and large family businesses of North West England as learning organisations

    Harris, Phil; Lam, Wing; Page, Steve; Passikku Hannadige, Yimashi S. (University of Chester, 2020-10-30)
    This study is an exploration of the learning strategies of family businesses in the North West of England, within the framework of the theory of the Learning Organisation (LO). The main purpose of this study is to explore and evaluate the notion of the Learning Organisation and to investigate its prevalence and application to the Family Business sector within North West England. To date, a very limited amount of studies focused on the characteristics of the LO within the medium and large family business context. Therefore, this study contributes to knowledge by determining practical guidance for implementing LO characteristics that can be applied to family businesses. The study used a qualitative methodology, associated with the social constructivist and interpretivist paradigm. Six medium and large family businesses operating in North West England were chosen to facilitate the qualitative research. In the North West of England, medium and large family businesses have complex features which create high demand for owners and employees to adopt learning strategies discussed in the LO concept which makes it an ideal context to explore the prevalence and the application of LO characteristics. This research makes a number of contributions to knowledge. Firstly, through review and analysis of the currently available theoretical work from more than 40 LO theorists and practitioners spanning the last four decades. The development of this “theoretical frame of reference” and the terminology used for identifying and analysing of LO characteristics is not only seen as a vital fundamental step in the course of this thesis, but also as a major contribution to providing structure and improving the future academic study of LO. Second, findings from the study suggest that medium and large family businesses have shown the existence of some of the LO characteristics within the three main levels of the organisations. The notable findings of the research are that medium and large family businesses need to develop a learning culture with organisational learning to incorporate with the business strategy and provide a transformational leadership so as to achieve the possibility of becoming a LO. The findings identify that family businesses in the North West region have the potential to become Learning Organisations should they implement the proposed recommendations and changes to their currently family business models. Third, the thesis makes a methodological contribution by introducing a model of Learning Organisations which specifically relates to family businesses. Furthermore, this model aims to facilitate a learning culture that suggests family businesses adopt key characteristics of the LO for continuous improvement, collective learning, and enhancement of performance.
  • The resistance in management accounting practices towards a neoliberal economy

    Nagirikandalage, Padmi; Binsardi, Ben; Kooli, Kaouther; Anh Ngoc Pham; University of Chester; Glyndwr University; Bournemouth University; Glyndwr University
    Purpose – The purpose of this study is to investigate the resistance in management accounting practices (MAPs) in a developing economy in the manufacturing and service sectors in Vietnam. Design/methodology/approach – Data collection was carried out using survey questionnaires in Vietnamese language. The questionnaires were distributed to selected respondents from the manufacturing and service organisations in Vietnam. Textual structuralism was used to analyse different categories of data, i.e. survey questionnaires, photos and qualitative texts obtained from the literature. Findings –The findings indicate that the usage of MAPs is more prevalent in the manufacturing sector than in the service sector. In addition, various traditional and contemporary MAPs are being used concurrently in Vietnam, which challenges the classical twofold dichotomy between mere socialism and mere neoliberalism. Research limitations/implications – The textual and photographic structuralism is used in this study to analyse primary data (geography and society and time) in a static setting. Hence, it does not analyse the research phenomena in a dynamic equilibrium setting to view the development of the research phenomena over time. Further research could expand data collection to include longitudinal and dynamic settings. Practical implications – MAPs can be implemented in economic systems ranging from command to capitalist systems. Although most countries in the world follow a mixed economic system, specific MAPs could be designed for a transitional economic system such as that of Vietnam. This affects both theorists and practitioners in Vietnam applying sustainable MAPs to boost a country’s competitiveness during transition. Originality/value – This study expands understanding of the conformity of MAPs in relation to economic systems under the Communist Party of Vietnam (CPV) – the ruling party of the Socialist Republic of Vietnam. Understanding the differences in the way these MAPs are utilised constitutes an essential area of the accounting discipline to advance MAPs in Vietnamese enterprises and progress theoretical development of sustainable MAPs.
  • A review of the trend of microlearning

    Leong, Kelvin; Sung, Anna; Blanchard, Claire; Au, David; University of Chester; The Chinese University of Hong Kong; University of Wales Trinity Saint David (Emerald, 2020-12-17)
    Purpose Microlearning has been considered as a promising topic in work-based learning. This paper aims to review the trends of microlearning in terms of related publications and internet searches. Hopefully, the findings can serve as a reference for the education sector, government, business and academia, to promote, design and use microlearning. Design/methodology/approach In this study, two sets of analysis were conducted. Firstly, we analysed the publication trend of microlearning. Second, we analysed the trend of internet searches related to microlearning. More specifically, we analysed 14-years real-world data obtained from Scopus and Google Trends for the purpose. These data include the first relevant publication found in the database. Findings In total, 476 relevant publication have been identified during 2006 to 2019. According to the findings from analysing the identified publications, microlearning is a relevant new and emerging global topic involving authors, affiliations and funding sponsors from different countries. Moreover, many microlearning related publications were conducted from perspectives of elearning or mobile learning. Furthermore, we notice higher education was the most frequently mentioned education level in the identified publications. On the other hand, language learning (i.e. second language, vocabulary learning) had been mentioned more times in the titles and abstracts then other subject areas. Overall, the increasing trend of publications on ‘microlearning’ (as a knowledge supply) is in line with the established increasing internet searches of ‘microlearning’ (as a practical demand) in recent years. Practical implications From the work-based learning perspective, microlearning has been considered as one of the key topics in talent development topics. Policymakers, educators, researchers and participators, have the responsibility to explore how to promote, design and use microlearning to help people to learn in the right direction through valid knowledge with ethical consideration. Originality/value Although many works had been done on microlearning, there is a lack of comprehensive studies reviewing the trends of microlearning in terms of related publications and internet searches. This study aims to fill this gap by analysing real-world data obtained from Scopus and Google Trends - these data include the first relevant publication found in the database. We believe this is the first time that a study has been conducted to comprehensively review the development trends of microlearning. Hopefully, this study can shed some light on related research.

View more