Show simple item record

dc.contributor.authorProctor, Tony*
dc.contributor.authorKitchen, Philip J.*
dc.date.accessioned2019-06-07T12:29:40Z
dc.date.available2019-06-07T12:29:40Z
dc.date.issued2018-01-25
dc.identifierdoi: 10.1080/0965254x.2018.1430059
dc.identifier.citationJournal of Strategic Marketing, volume 27, issue 5, page 373-387
dc.identifier.urihttp://hdl.handle.net/10034/622330
dc.descriptionFrom Crossref via Jisc Publications Router
dc.descriptionHistory: epub 2018-01-25, issued 2018-01-25, ppub 2019-07-04
dc.publisherInforma UK Limited
dc.sourcepissn: 0965-254X
dc.sourceeissn: 1466-4488
dc.subjectMarketing
dc.subjectStrategy and Management
dc.titleCelebrity ambassador/celebrity endorsement – takes a licking but keeps on ticking
dc.typearticle
dc.date.updated2019-06-07T12:29:40Z


This item appears in the following Collection(s)

Show simple item record