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dc.contributor.authorRojas-Mendez, Jose I.*
dc.contributor.authorDavies, Gary*
dc.contributor.authorJamsawang, Jutatip*
dc.contributor.authorSandoval Duque, José L.*
dc.contributor.authorPipoli, Gina M.*
dc.date.accessioned2019-05-31T12:40:04Z
dc.date.available2019-05-31T12:40:04Z
dc.date.issued2019-04-15
dc.identifier.citationRojas-Méndez, J.I., Davies, G., Jamsawang, J., Duque, J.L.S. and Pipoli, G.M., 2019. Explaining the mixed outcomes from hosting major sporting events in promoting tourism. Tourism Management, 74, pp.300-309.
dc.identifier.doi10.1016/j.tourman.2019.04.001
dc.identifier.urihttp://hdl.handle.net/10034/622314
dc.description.abstractWe report on a study of the longitudinal effects of the 2014 World Cup on the host Brazil's overall image and for tourism intentions in three other countries (total sample = 207). Brazil's image declined significantly 2013–2014 on some but not all measures and improved amongst a significant minority. The mixed outcomes are explained by the moderating effects of respondent personality, their involvement in the event (rather than in the sport being hosted) and their perception of the news they had been exposed to. Those who held a relatively negative attitude towards Brazil before the event tended to be positively influenced by positive media, watching the closing ceremony and by searching for news about Brazil. Those relatively high in Openness to Experience were less likely to report a reduction in attitude. The net effect was an improvement in tourism intentions, mainly among those less likely to visit pre-event and a decline among most others.
dc.language.isoenen
dc.publisherElsevier
dc.relation.urlhttps://www.sciencedirect.com/science/article/pii/S0261517719300639?via%3Dihub
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/en
dc.subjectSports sponsorship
dc.subjectTourism
dc.subjectWorld Cup
dc.subjectBrazil
dc.subjectsporting events
dc.titleExplaining the mixed outcomes from hosting major sporting events in promoting tourism
dc.typeArticle
dc.identifier.eissn1879-3193
dc.contributor.departmentCarleton University; University of Chester; University of Vienna; Universidad Cooperativa de Colombia; Universidad del Pacíficoen
dc.identifier.journalTourism Managementen
dc.date.accepted2019-04-04
or.grant.openaccessYesen
rioxxterms.funderUnfundeden_US
rioxxterms.identifier.projectUnfundeden_US
rioxxterms.versionAMen_US
rioxxterms.licenseref.startdate2022-04-15
refterms.dateFCD2019-05-29T12:51:06Z
refterms.versionFCDAM


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