A Preliminary Situational Analysis of the Queen's English Society

Abstract

The Queen’s English Society (QES), founded in 1972, is a small charity organisation operating within the UK. This report was requested by the Organising Committee (OC) as a situational analysis. It therefore seeks to offer initial recommendations for the OC to reflect upon based upon a mix of secondary data, author observations and convenience sampling on competitive data. The findings and recommendations presented in the report are as follows: 1) Seek collaborative arrangements with complementary voluntary organisations that can provide access to much needed capabilities in both marketing and digital activities. 2) Develop an attractive ‘hard’ offer in the marketplace whilst also developing supportive strategies to maximise available human resources that are currently under-utilised. 3) Develop as a matter of urgency alternative revenue streams – with patrons and corporate clients in particular. 4) Secure a clear understanding of member motivations for joining and leaving QES. Presently there is no information available on the market segment served by the society. 5) Revisit the membership structure so that it aligns with the actual social group operations of QES