Understanding Blogging Motivations in Palliative Care Using Maslow’s Hierarchy of Needs.
AffiliationAfrica Health Research Institute, KwaZulu Natal, South Africa; University of Chester; Staffordshire University
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AbstractThe pervasive use and potential of weblogs has increased the field of social health informatics and is becoming increasingly difficult to ignore. The prevalence of these technologies for narrative use brings about the fusion of diverse schools of thought on motivation. One proven model is that of Maslow, whose theory of needs has an intuitive appeal in understanding bloggers’ needs and motivations. This paper considers theoretical and practical blogging experiences for palliative care users through the embracement of Maslow’s hierarchy of needs. Palliative care patients, carers and clinicians were interviewed about their weblogs and data qualitatively analysed. The results indicate that the experience of maintaining a weblog is therapeutic for individuals and fulfils needs hierarchically from the lowest to the highest as outlined in Maslow’s theory.
CitationNgwenya, N. Kingston, P. & Mills, S. (2018). Understanding blogging motivations in palliative care using Maslow's hierarchy of needs. International Journal of Social and Humanistic Computing, 3(1), 76-91
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