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    A leftward perceptual asymmetry when judging the attractiveness of visual patterns

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    Authors
    Rodway, Paul
    Schepman, Astrid
    Crossley, Becky
    Lee, Jennifer
    Affiliation
    University of Chester
    Publication Date
    2018-04-15
    
    Metadata
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    Abstract
    Perceptual judgements concerning the magnitude of a stimulus feature are typically influenced more by the left side of the stimulus than by the right side. This research examined whether the leftward bias also applies to judgements of the attractiveness of abstract visual patterns. Across four experiments participants chose between two versions of a stimulus which either had an attractive left side or an attractive right side. Experiments 1 and 2 presented artworks and experiments 3 and 4 presented wallpaper designs. In each experiment participants showed a significant bias to choose the stimulus with an attractive left side more than the stimulus with an attractive right side. The leftward bias emerged at age 10/11, was not caused by a systematic asymmetry in the perception of colourfulness or complexity, and was stronger when the difference in attractiveness between the left and right sides was larger. The results are relevant to the aesthetics of product and packaging design and show that leftward biases extend to the perceptual judgement of everyday items. Possible causes of the leftward bias for attractiveness judgements are discussed and it is suggested that the size of the bias may not be a measure of the degree of hemispheric specialisation.
    Citation
    Rodway, P., Schepman, A., Crossley, B. & Lee, J. (2018). A leftward perceptual asymmetry when judging the attractiveness of visual patterns. Laterality: Asymmetries of Body, Brain and Cognition, 24(1), 1-25
    Publisher
    Taylor & Francis
    Journal
    Laterality: Asymmetries of Body Brain and Cognition
    URI
    http://hdl.handle.net/10034/621202
    DOI
    10.1080/1357650X.2018.1461897
    Additional Links
    https://www.tandfonline.com/doi/full/10.1080/1357650X.2018.1461897
    Type
    Article
    Language
    en
    Description
    This is an Accepted Manuscript of an article published by Taylor & Francis in Laterality: Asymmetries of Body Brain and Cognition on 15/04/18, available online: https://www.tandfonline.com/doi/full/10.1080/1357650X.2018.1461897
    ISSN
    1357-650X
    EISSN
    1464-0678
    ae974a485f413a2113503eed53cd6c53
    10.1080/1357650X.2018.1461897
    Scopus Count
    Collections
    Psychology

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