Political Marketing, Business & Management Video Collection, Sage Publications
AffiliationUniversity of Chester
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Other TitlesBusiness and Management Video series, Sage Publications
AbstractProfessor Phil Harris explains the place of marketing in the political process. He highlights how politicians use the media to hone their image, how marketing has changed since the 1950s
CitationHarris, P. (Academic). (2016). Political marketing [Streaming video]. Retrieved from SAGE Video.
DescriptionBusiness and Management Video series, Sage Publications
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