Marketing and entrepreneurship: An integrated view from the entrepreneur's perspective
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University of Chester; Strathclyde UniversityPublication Date
2013-08-28
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This article explores the role and significance of marketing in the entrepreneurial process.Utilising an 11-year longitudinal study, supported by a context-rich interpretive approach, the interrelationship between marketing and entrepreneurship at different stages of the business life cycle are examined. Under an effectuation and enactment framework, entrepreneurship is neither ends-driven nor means-driven, but a consequence of the interplay between actors and social context through ongoing enactment. As the ‘joint core actors of the business’, entrepreneurs actively interact with their customers in shaping the marketing activities of the business to meet their ends.Citation
Lam, W., & Harker, M. J. (2015). Marketing and entrepreneurship: An integrated view from the entrepreneur's perspective. International Small Business Journal, 33(3), 321-348. https://doi.org/10.1177/0266242613496443Publisher
SAGE PublicationsAdditional Links
http://journals.sagepub.com/doi/10.1177/0266242613496443Type
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enDescription
Lam, W., & Harker, M. J. (2015). Marketing and entrepreneurship: An integrated view from the entrepreneur's perspective. International Small Business Journal, 33(3), 321-348. https://doi.org/10.1177/0266242613496443. Copyright © 2015 SAGE. Reprinted by permission of SAGE Publications.ISSN
0266-2426EISSN
1741-2870ae974a485f413a2113503eed53cd6c53
10.1177/0266242613496443
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Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by-nd/4.0/