• Political Marketing and Professionalisation of Campaigns: A Factors and Perceptions Investigation (Malawi and South Africa)

      Simenti-Phiri, Easton D. (University of Chester, 2014-06)
      This thesis investigates the nature of political marketing practice and identifies factors affecting adoption and utilisation of political marketing and professionalisation of campaigns in a Southern African context. It applies Sriramesh and Vercic (2009) framework to the study of political marketing in emerging international markets, Malawi and South Africa, two countries in Southern Afric Development Community (SADC). These countries share in common their geographical, cultural and democratic foci, but differ in terms of economic and media development.