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Media waves and moral panicking: The case of the FIFA World Cup 2010As with previous international sporting events, the threat of human trafficking quickly became part of public consciousness during the lead up to the World Cup. Out of 350 articles covering human trafficking in South African newspapers between 2006 and 2010, 82 (or 24 per cent) directly linked this sporting event with human trafficking. We claim that media hypes based on constructed moral panics might be recycled in similar scenarios to that displayed during the FIFA World Cup, demonstrating the staying power of such media hypes and the utility of moral panics.