Editorial. Public affairs has grown from an industry and research base focused on North America and Europe to one reflecting the world and incorporating the growing consumer strength and development of Asia. When we launched this journal a decade ago, it was dominated by North American research and practice, reflecting much of the then existent economic and cultural hegemony. Increasingly, this was balanced by European contributions as the European Union evolved, and the UK lobbying and communications industry developed alongside its Commonwealth connected partners. This general issue reflects the new world with authors, contributing from Brazil, China, Ghana, Italy, Kenya, Korea, Pakistan, South Africa, Sweden, Switzerland, Thailand, the UK and the USA. It allows one to evaluate and assess similar issues in each region and state and the campaigns and policy development to aid clarity, accountability, good governance and transparency. Commentary to various papers covering China, Etc.