• NVQs and approaches to competence in the UK: Contexts, issues and prospects

      Stokes, Peter; University of Chester (Springer, 2016-10-04)
      Chapter 15. NVQs and approaches to competence in the UK: Contexts, issues and prospects. Peter Stokes, University of Chester, UK Abstract Competence frameworks are a long-standing part of the (United Kingdom) UK training and development environment (Chang et al. 2013; CIPD, 2007, 2013, 2014; Sparrow and Bognanno, 1994). In the British context, competence-based approaches and qualifications evoke strong reactions both in terms of supporters and detractors regarding their worth, viability and relevance. Nevertheless, they have been repeatedly employed by governments and employers’ bodies as a means of responding to skills gaps in business sectors and the national economy. The Chapter examines these tensions and surfaces the underlying paradigms and drivers contributing a novel insight into competence in the UK context. The Chapter identifies prevalent characteristics in the UK competence domain. It explains these features through the impact of hegemonic modernistic and positivistic paradigms built on British socio-political traditions of empiricism, pragmatism and the valuing of the experiential. These, in turn, dominate large areas of management, organization thinking and competence approaches operating in connection with processes of commodification, marketization and socio-political issues. This context is illustrated with an ethnographically-styled case study on the implementation of a competence framework in a British semi-skilled employee organizational setting. Overall, the Chapter, in identifying and contextualising the paradigms which operate at the heart of competence in the UK, reveals implications linked to individual meaning, social class and professional identity and, also, potential future trajectories of competence in an increasingly complex world.
    • On becoming in pedagogical performance artist

      Wall, Tony; University of Chester (Research in Management Learning and Education (RMLE), 2018-07-31)
      Contemporary forms of management education continue to reproduce the mechanistic, bureaucratic structures which shape and position all involved in the management learning context. This includes hidden (and not so hidden) co-ordinates of how we should relate to each other, the planet, and its co-inhabitants. Such co-ordinates continue to be imbued with dis-passion and de-tachment, with dramatic and traumatic consequences in relation to sustainable development: the need for radical leaps in holistic, affective engagement is therefore urgent. As Paul Shrivastava’s work on ‘pedagogies of passion’ has illustrated, the arts are central to this movement. But as we move towards such spaces, some crucial questions remain: Who is the artist? What does it mean for a management educator to become an artist? What does it mean for the metaphorical classroom to become the canvas or the stage? Might becoming a (management) pedagogical performance artist become a path to existential crises? This QIC aspires to explore these prompts to raise new questions, concerns and ideas.
    • "On Mission and Leadership", Book Review

      Manning, Paul; The University of Liverpool
      Book Review
    • Open Educational Resources for Higher Education: A global revolution

      Talbot, Jon (University of Chester, 2012-09-14)
      The paper summarises the development of Massive Open Online Courses (MOOCs) and lists the main providers along with an analysis of their potential value for re-purposing
    • Organisational resilience of business schools: exploring the possibilities of adaptation

      Cregan, Karen; Wall, Tony; Evans, Vicky; Marshall, Julie; Hindley, Ann; University of Chester (Research in Management Learning and Education, 2019-07-31)
      Organisational resilience of business schools: exploring the possibilities of adaptation The organisational landscape of business schools in some countries is in a state of fragility, plagued by an ongoing relevance critique, increasing competition from non-traditional private providers, demographics which intensify the competition for typical undergraduate students, increasing pressure for greater economic and environmental responsibility, a need to respond to technological advances, and a different political posture to the financial support of universities (Stokes et al 2018). As such, within this morphing landscape, the organisational resilience of business schools has perhaps become more pertinent in modern times than in recent history. Indeed, the UK is said to be experiencing an unprecedented market shake out of business schools with at least three facing imminent closure. Within this practice setting, organisational resilience has been conceptualised as (1) the capacity of an organisation to 'bounce back' (to survive) after an adverse or traumatic event, (2) the capacity of an organisation to adapt to circumstances and events before they are experienced as adverse, as traumatic or as a crisis, and (3) the aggregated capacities of people to absorb crises and operationally adapt to new situations (Koronis and Ponis, 2018; Evans, Cregan, & Wall, 2019 forthcoming). With this in mind, the first part of this QIC therefore explores how we might re-organise university-based business schools in ways which develop the adaptive capacities which are seemingly pertinent to contemporary circumstances. At the same time, organisational re-configurations are likely to, whether intended or unintended, shape the pedagogic practices of business schools (Akrivou & Bradbury-Huang, 2015) as well as have the potential for wider consequential tensions in a neo-liberal marketplace which emphasises individualism (Wall and Jarvis 2015). For example, a business school that develops strong employer involvement in curricula design, delivery and assessment may have a wider network of positive ties to sustain itself during difficult times, but adopting team based assessment practices (which can inculcate the wider social impact awareness of students) can create student experience challenges. So the second part of this QIC is to explore how the changes which are created for organisational resilience might shape pedagogic practices, and in turn, the possible consequences of organising in such ways. References Akrivou, K., & Bradbury-Huang, H. (2015). Educating integrated catalysts: Transforming business schools toward ethics and sustainability. Academy of Management Learning & Education, 14(2), 222-240. Evans, V., Cregan, K., & Wall, T. (2019 forthcoming) Organizational resilience, in Leal Filho, W. (ed) Encyclopedia of the UN Sustainable Development Goals – Good Health & Wellbeing, Springer, Cham Koronis, E., & Ponis, S. (2018). Better than before: the resilient organization in crisis mode. Journal of Business Strategy, 39(1), 32-42. Stokes, P., Smith, S., Wall, T., Moore, N., Rowland, C., Ward, T., & Cronshaw, S. (2018). Resilience and the (micro-)dynamics of organizational ambidexterity: Implications for strategic HRM. The International Journal of Human Resource Management, , 1-36. doi:10.1080/09585192.2018.1474939 Wall, T. & Jarvis, M. (2015). Business schools as educational provocateurs of productivity via interrelated landscapes of practice. Leadership & Policy Series. The Chartered Association of Business Schools, London.
    • Organizational Dynamics and Adoption of Innovations: A Study within the Context of Software Firms in Sri Lanka

      Udagedara, Susantha; Allman, Kurt; University of Salford; University of Keele (Routledge, 2019-11-11)
      This paper examines the effect of organizational dynamics on innovation focus using the residual dominant and emergent theoretical framework (RDE) and the empirical evidence of four case studies. The findings revealed that different types of innovation coexist, but one type becomes dominant over other types at a certain time as the innovation focus is changed in line with the strategic priorities of firms. We found that innovation focus takes the form of product, process, and organizational innovation pattern over time when the firms move from an entrepreneurial organization to a more formal business corporation. More importantly, the RDE framework provides an appropriate lens for practitioners, in identifying the enablers and barriers of innovation.
    • Organizational Initiatives for Spiritual Wellbeing in the Workplace

      Foster, Scott; Wall, Tony; Liverpool John Moores University; University of Chester (Springer, 2019-10-01)
      Spirituality can be understood in a pluralistic way, with varying conceptualisations through history and in different cultural contexts, and have included conceptions which place it synonymously with the practice of religious rituals as well as practices which enable people to experience a higher life purpose separate from a religious belief. However, within the context of work, its discussion has come to focus on re-orienting or re-balancing the experience of organisational life in developed countries in The West towards a more sustained and meaningful life in a context of workforce diversity and a greater sense of connectedness to others (Wall et al 2019). Against this backdrop, in the last decade, there has been a steady rise in interest regarding spiritual wellbeing and an increase inthe correlation between the expression of one’s spirituality and cases that are regarded as discrimination (Krahnke and Hoffman, 2002; Loo, 2017). Spiritualty has quickly become topical within the workplace and within business literature, partly due to the increase in technology such as the internet and social media (Long and Mills, 2010; Krishnakumer and Neck, 2002; Pawar, 2016; Bhatia and Arora, 2017). Whilst organisations are attempting to understand the complexity of spirituality, there are warnings in the literature that workplace spirituality is a prominent reality in the current business environment and it should not be dismissed (Deshpande, 2012; Alas and Mousa, 2016; Royal College of Psychiatrists, 2014). Therefore, workplace spirituality can be defined as a “contextualised phenomenon that examines questions of how spirituality relates to one’s work organisation and can be conceptualised as a lived experience and expression of ones spirituality in the context or work and workplace”. (Sheep, 2006:358)
    • Organizational Resilience and Sustainable Development

      Evans, Vicky; Cregan, Karen; Wall, Tony; University of Chester (Springer, 2019-forth)
      Organisational resilience has been conceptualised in a variety of ways. Koronis and Ponis (2018) have articulated this as three distinct concepts: (1) the capacity of an organisation to 'bounce back' (to survive) after an adverse or traumatic event, (2) the capacity of an organisation to adapt to circumstances and events before they are experienced as adverse, as traumatic or a crisis, and (3) the aggregated capacities of people to absorb crises and operationally adapt to new situations. As yet, there is no consistently used terminology or conceptual foundations. Nevertheless, four key drivers of organisational resilience are highlighted in the literature – preparedness, responsiveness, adaptability and learning – which can be used as a starting point to identify associated interventions which may develop those drivers (Koronis and Ponis, 2018). Maturity models of organisational resilience suggest how these drivers develop progressively, interacting and reinforcing one another to the fullest extent in organisations which manage resilience holistically, achieving an “anti-fragile” stage of maturity where an organisation improves, prospers, and/or thrives in conditions of volatility, change or disruption in the wider environment (e.g. Leflar and Siegal, 2013; Ruiz and Martin et al, 2018).
    • Organizations and organizing in a French context

      Stokes, Peter; Davoine, Eric; Oiry, Ewan; University of Chester ; University of Fribourg ; Univeristy of Poitiers (Emerald Publishing, 2014-12-22)
      This special issues consists of seven papers which present French organization from different styles and perspectives.
    • Organizations and organizing in an Indian context

      Stokes, Peter; Larson, Mitchell J.; Balasubrahmanyam, Suram; Singh, Sanjay K.; University of Chester (Emerald, 2013)
      This special issue aims to deepen theoretical and empirical understanding of Indian organizations and Indian markets and comment on the unique challenges confronting organizations in emerging economies. In placing the focus on organizations and organizing in an Indian context, this special issue explores the proposition that these phenomena are qualitatively different from their manifestations in other parts of the world.
    • Pedagogies for resilience in business schools: Exploring strategies and tactics

      Rowe, Lisa; Wall, Tony; Cregan, Karen; Evans, Vicky; Hindley, Ann; University of Chester (Research in Management Learning and Education (RMLE), 2019-07)
      The capacity to bounce back after challenge or disruption and positive adapt to new circumstances has recently become more pronounced because of market volatilities, technological advances at work, as well as the ubiquitous and relentless use of social media (UNESCO 2017; Stokes et al 2018). Indeed, such changes have highlighted the strategic importance – and concern for the lack of – the resilience capacities of business school graduates at all levels (Robertson et al 2015; King et al 2015). Within this context, evidence indicates how the capacities for managerial resilience can be developed through various pedagogical aspects including strategies and tactics for promoting personal flexibility, purposefulness, self-confidence, and social networks (Cooper et al 2013). However, such capacities are curbed and contained by wider forces such as the broader organisational structure and culture of the business school itself and of the graduate employer, both of which limit potential flexibility (Akrivou & Bradbury-Huang, 2015; Robertson et al, 2015; Cregan et al 2019). To add further complexity, recent research has also highlighted the contextualised nature of resilience, whereby its meaning and manifestation vary across occupational settings (Kossek & Perrigino, 2016). Within this context, therefore, a critical challenge for contemporary business school education is to develop pedagogical interventions which might generate resources for resilience which are not only relevant to be able to express and mobilise resilience in a diverse range of occupational settings, but which are also sensitive to wider influences which shape resilience (e.g. employer organisational structures). Such a challenge needs to reflect the deeply pragmatic question of how to develop or integrate a pedagogical response in a context whereby (1) that response is culturally located in a business school organisational structure and culture which might limit capacity development, and (2) the curricula may already be heavily prescribed due to accreditation requirements or is already multi-layered from other agendas such as employability, responsibility, or sustainability (Wall et al, 2017; Cregan et al, 2019). Therefore this QIC aims to explore the strategies and tactics of how to inculcate the resilience capacities of business school learners where the expression of that capacity itself may manifest differently across occupational settings and which is organisationally bound in its development. References Akrivou, K., & Bradbury-Huang, H. (2015). Educating integrated catalysts: Transforming business schools toward ethics and sustainability. Academy of Management Learning & Education, 14(2), 222-240. Cooper, C. L., Flint-Taylor, J., and Pearn, M. (2013). Building resilience for success: A resource for managers and organizations. New York: Palgrave Macmillan. Cregan, K., Rowe, L., & Wall, T. (2019 forthcoming) Resilience education and training, in Leal Filho, W. (ed) Encyclopedia of the UN Sustainable Development Goals – Good Health & Wellbeing. Springer, Cham. King, D. D., Newman, A., & Luthans, F. (2015). Not if, but when we need resilience in the workplace: Workplace resilience. Journal of Organizational Behavior, n/a. Kossek, E. E., and Perrigino, M. B. (2016). Resilience: A review using a grounded integrated occupational approach. The Academy of Management Annals, 10(1), 729-797. Robertson, I. T., Cooper, C. L., Sarkar, M., and Curran, T. (2015). Resilience training in the workplace from 2003 to 2014: A systematic review. Journal of Occupational and Organizational Psychology, 88(3), 533–562. Stokes, P., Smith, S., Wall, T., Moore, N., Rowland, C., Ward, T., & Cronshaw, S. (2018). Resilience and the (micro-)dynamics of organizational ambidexterity: Implications for strategic HRM. The International Journal of Human Resource Management, 1-36. UNESCO (2017). Six ways to ensure higher education leaves no one behind, Policy Paper 30. Available at: http://unesdoc.unesco.org/images/0024/002478/247862E.pdf (Accessed 20th Nov, 2018). Wall, T., Russell, J., Moore, N. (2017) Positive emotion in workplace impact: the case of a work-based learning project utilising appreciative inquiry. Journal of Work-Applied Management, 9 (2): 129-146.
    • Perceived unfairness in appraisal: Engagement and sustainable organizational performance

      Rowland, Caroline A.; Hall, Roger D.; University of Chester; Hall Consultancy, Manchester (EuroMed Journal of Business, 2013-09-13)
      Purpose – The purpose of this paper is to explore the contribution of appraisal systems to sustainable organizational effectiveness. It argues that competitive advantage is increasingly reliant on discretionary effort. As the emphasis of appraisal has shifted from a developmental to a performance focus, perceived unfairness in both procedures and outcomes threatens to undermine commitment and, therefore, sustainable performance. Design/methodology/approach – Drawing on a range of theoretical frameworks, current practices and experiences are examined and future trends considered. Empirical research includes a ten-year study of practising managers and ethnography, questionnaires and interviews in two large organizations. Findings – Appraisal frequently creates actual and perceived injustice in terms of both procedures and rewards. It also generates tensions between managing performance and encouraging engagement. Research limitations/implications – This study indicates that further research in other sectors will contribute to the development of greater understanding of sustainable strategic approaches to HRM. Practical implications – Emphasis on performance in appraisal devalues developmental aspects and sometimes affects employee well-being. Separation of the two through mentorship schemes may help to address the paradox, whereby the performance management element of appraisal undermines rather than enhances organizational effectiveness. Originality/value – The conventional wisdom of the appraisal culture is challenged. We argue it is essential to expand the discourse between performance, justice and ethical value systems if sustainable competitive advantage and well-being are to be achieved.
    • Personal tutoring and academic advising: Improving student success

      Thomas, Liz; Nutt, Charlie; Wall, Tony; Edge Hill University : Kansas State University : University of Chester (2009-12)
    • Pictures, Colors and Emotions: Shaping the UK's E-Tourism Experience

      Schneider, Anke; Loibl, Wilhelm; Hindley, Ann; Vienna University of Economics and Business; University of Chester; University of Chester (Routledge, 2020-03-27)
      The role of online media has become more important for tourism as DMOs try to differentiate through the use of pictures on digital channels, such as websites. The aim is to provide a positive image that has a positive impact on the consumer buying decision. Pictures draw significant amounts of attention and a pictures colour characteristics are critical in maintaining interest through emotional connections. These colour characteristics concern hue, saturation and luminance, which create a positive or negative emotional response in the prospective user. Due to this importance of a pictures colour characteristics on websites, this chapter explores these colour characteristics of pictures on UK DMO websites, in order to determine the positive or negative emotions conveyed to the viewer. Results show that most pictures are neutral but the amount of negatively perceived pictures is very high. It was found that the overall visual e-tourism experience can be improved with only small post-processing changes with minimal danger of distorting reality.
    • Playful ambiguity for adaptive capacity

      Wall, Tony; Evans, Vicky; Hindley, Ann; University of Chester
      The need for managers to develop adaptive capacities is now widely documented; it not only enables the potential for organisations to flex in relation to environmental shocks, but it can be a protective factor for stress for the manager and employees more broadly (Ogden et al, 2006; Tökkäri, 2015; Kinder et al, 2019). There are various experiential, simulation, problem based, and live-realtime educational strategies that might promote aspects of adaptive capacity (Hurst et al, 2018; Bosomworth & Gaillard 2019 – in press). For some of these, ambiguity can play a role in navigating or negotiating the task; for example, not knowing how competitors may respond to a strategic move in a simulation task, or not knowing whether or how new group members will deliver their respective tasks for a group task (Wall et al, 2019). Such ambiguities are not necessarily valued or appreciated by students given the potential impact on their individual academic achievement (Wall and Perrin, 2015). Indeed, the "serious play" concept itself is "a practice characterised by the paradox of intentionality" (Statler et al, 2011: 236). This QIC pushes the intellectual and practical ambition of how far and in what ways ambiguity can feature as an intentional instructional design principle in developing adaptive capacities. For example, whereas many educational approaches may introduce ambiguity in the process of delivering a task (the pedagogic scaffold), many approaches do not introduce it around what the task actually is. Here, 'the task as scaffold' might be replaced by 'serious play as scaffold' whereas a particular mindset or attitudinal frame provides the behavioural coordinates for engagement in educational activity (Spraggon and Bodolica, 2018). This QIC therefore aims to explore playful ambiguity for adaptive capacity, and specifically asks: How can we create the conditions to foster and maintain the paradox of serious play (such as subjectively ‘safe’ spaces), especially set against contexts where learners can be instrumental in their learning? The QIC ultimately aims to pull together examples as well as developing new ideas to be tested in practice. References Bosomworth, K. & Gaillard, E. (2019 – in press) Engaging with uncertainty and ambiguity through participatory ‘Adaptive Pathways’ approaches: scoping the literature. Environmental Research Letters. https://doi.org/10.1088/1748-9326/ab3095. Hurst D., Azevedo A., & Hawranik P. (2018) Building Adaptive Capacity in Online Graduate Management Education. In: Khare A. & Hurst D. (eds) On the Line. Springer, Cham Kinder, T., Stenvall, J., & Memon, A. (2019). Play at work, learning and innovation. Public Management Review, 21(3), 376-399. doi:10.1080/14719037.2018.1487578 Ogden, P., Minton, K. & Pain, C. (2006). Trauma and the body. New York: W.W.Norton & Company. Spraggon, M., & Bodolica, V. (2018). A practice-based framework for understanding (informal) play as practice phenomena in organizations. Journal of Management & Organization, 24(6), 846-869. doi:10.1017/jmo.2018.30 Statler, M., Heracleous, L., & Jacobs, C. D. (2011). Serious play as a practice of paradox. The Journal of Applied Behavioral Science, 47(2), 236-256. Tökkäri, V. (2015). Organizational play: Within and beyond managing. Qualitative Research in Organizations and Management: An International Journal, 10(2), 86-104. doi:10.1108/QROM-11-2013-1181. Wall, T. & Perrin, D. (2015) Žižek: A Žižekian Gaze at Education, London, Springer. Wall, T., Clough, D., Österlind, E., & Hindley, A. (2019) Conjuring a ‘Spirit’ for Sustainability: A Review of the Socio-Materialist Effects of Provocative Pedagogies. In: Leal Filho W., Consorte McCrea A. (eds) Sustainability and the Humanities. Springer, Cham.
    • The plurality of academic activism: heterogeneous expression for opening up alternative futures

      Wall, Tony; Robinson, Sarah; Elliott, Carole; Blasco, Maribel; Kjærrgaard, Annemette; Callahan, Jamie; Padan, Tali; Bergmann, Rasmus; University of Chester; University of Glasgow; Roehampton University; Copenhagen Business School; Northumbria University; University College Copenhagen (Open University, 2019-06)
      Being and becoming an academic in the neoliberal business school has become a complex and hyper-political space fraught with competing performative agendas (Wall and Perrin, 2015; Bristow et al, 2017; Cunliffe, 2018), with a precarious landscape “[b]ringing in its wake the worrying manifestations of racism, xenophobia and anti-intellectualism” (Bristow and Robinson, 2018: 636). When set against a backdrop of global challenges, for instance social inequalities and climate change, such circumstances reignite critique and criticism around the role and responsibility of business schools and their academics (Shrivastava, 2010; Wall et al 2019). Here, some academics have responded by attempting to confront, challenge, resist, and pre/re-configure (Rhodes et al, 2018) in ways which intentionally move towards alternative futures which re-position people-profit-planet and the dominant sub-categories embedded within (Wall et al, 2019). Such responses not only move beyond writing a supposedly disruptive ‘journal article’ (Wall, 2016; Parker and Parker, 2017), but are heterogeneous and can include acts which politely ‘light a candle’ to spark action in others, and even take public social action to ‘burn The State’. Indeed, the acts themselves can be open and emotionally rich site for expression and exploration towards an alternative future. The heterogeneity of academic activism in the business school can be traced in the extant literature and can include (1) academics designing pedagogical structures inspired by pro-social action from the 1960s and 1970s such as service learning (Griffin et al 2015; Wall et al 2019), (2) academic re-visioning of business school organisational structures which prompt integrated forms of personality development oriented towards ethics and sustainability (Akrivou and Bradbury-Huang, 2015), (3) academics openly critiquing and challenging the practices of business schools and universities (Callahan, 2018; Parker, 2018), (4) academics engaging in social action in public spaces (Reinecke, 2018); and (5) academics taking moments to express resistance throughout their career but at the everyday level (Bristow et al, 2017; Wall, 2016). At the same time, the heterogeneity of the expression of academic activism in business schools has not yet been documented, mapped, or conceptualised. Therefore, this paper/session offers a tentative conceptualisation/characterisation in relation to (1) the target of change for the acts of academic activism (e.g. micro, meso, macro), and (2) the focus of that change (e.g. inequality of women leaders in higher education), (3) the individual-collective nature of those acts, and (3) the open/closed/ambiguous intentionality of those acts. It is intended that this initial conceptualisation will not only act as an initial device to prompt further exploration and theorisation of the heterogeneity of academic activism in business schools, but a device to prompt our own reflection into the forms of expression an academic may want to explore (as an academic activist). With a spirit of academic activism, this participatory session invites and welcomes a wide range of participants to both enrich and destabilise our attempt to capture the heterogeneity of academic activism in business schools.
    • Poignant Pedagogies for Discovery – or of Compliance? The Case of Negotiated, Work-Based Learning in Higher Education

      Wall, Tony; University of Chester (Deakin University, 2014-08-21)
      Work-based or work-integrated learning manifest in a colourful array of forms; from classroom-based where the teacher sets the learning outcomes and activities (perhaps in groups) – through to a fully negotiated, work- based experience where the learner works with the teacher to negotiate their own personal learning outcomes, activity and assessment (a personalised experience). Educationally, such curricula can provide a rich and authentic pedagogic space in which to grow personally and professionally, where the learner has the opportunity (and ability) to explore from their own cultural perspective. But this place of discovery can also become a place of compliance; where learners mechanically do what is required of them, without creative engagement, curiosity or connection to their cultural perspective. This talk draws on qualitative and action research undertaken over the last 6 years in the context of negotiated, experiential curricula to examine some pedagogical practices. The question is asked: are we crafting poignant pedagogies for discovery – or of compliance?
    • Political corruption in Africa: Extraction and power preservation

      Robberts, Theresa (Edward Elgar Publishing, 2020-07-17)
    • Political Dissengagement and Political Hypocrisy: A Hidden Connection

      Prete, M. I.; Guido, Gianluigi; Harris, Phil; Piper, L.; University of Chester and University of Solento (Academy of Marketing, 2015-07-01)
      Best Paper in Track Political Marketing, Academy of Marketing Conference 2015, The Magic in Marketing, University of Limerick, Ireland. In recent elections, modern democracies have witnessed the growing phenomenon of political disengagement, which has produced as a direct consequence the decline or the inconstancy of voting turnout (Dermody and Scullion 2005; Teixeira 1992). This phenomenon is a real threat to the foundations of democratic systems, since the vote is the ultimate expression of legitimacy of candidates and parties, which should in fact be elected by the entire electorate and representing the same. Political engagement is one of the components that most involve the participation of citizens in public life, which also comprises trust in public institutions and politics, the interest in politics, and the active civic participation.
    • Political Marketing, Business & Management Video Collection, Sage Publications

      Harris, Phil; University of Chester (Sage, 2016-08-01)
      Professor Phil Harris explains the place of marketing in the political process. He highlights how politicians use the media to hone their image, how marketing has changed since the 1950s