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Applied Fantasy and Well-BeingApplied Fantasy is a new, innovative approach to well-being that demonstrates the significant potential within fantasy literature and media to provide effective and sustainable coping strategies for positive mental health. Emerging at the intersection of fantasy literature and media, mental health and well-being, and fan studies, the benefits from Applied Fantasy are twofold. First, the concept of an individual being part of a wider fandom is a positive step toward (a) combating isolation and (b) subverting the stigma surrounding mental health and, second, the contents of the fantasy works themselves provide solid examples and guidance on how to manage mental health concerns while not overtly discussing coping strategies for mental health.