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Machiavelli at 550 — Reflections on his contribution to management, marketing, and public affairsWith the U.K. Elections upon us and manoeuvring for the U.S. Presidential Elections in November 2020 already started, it is time to reflect on power. It is always good to call upon Machiavelli to help make sense of the issues and people in the political arena. It is 550 years since Niccolo Machiavelli was born in Florence in 1469 of a very old Tuscan family. The young Machiavelli had a vigorous humanist education, was taught Latin by good teachers, and had access to the best of classical history and ideas. Little is known about the rest of his life until at the surprisingly young age of 29 in 1498, he was recognised by the Signory for his administrative talents and was elected to the responsible post of Chancellor of the Second Chancery. He is also given duties in the Council of the Ten of Liberty and Peace (formerly Ten of War), which dealt with Florentine foreign affairs.