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Chester Forum VII. "The Northern Powerhouse and Developing World-Class Competitiveness" Proceedings, Wednesday 11 May 2016 Boardroom, MBNA, Chester Business ParkProceedings of this major regional conference
Reflections on 20 years of the Journal of Public Affairs: Public affairs in a rapidly changing and globalising worldAs we commence the twentieth year of publication of the Journal of Public Affairs [JPA],we reflect on having published 20 volumes of the journal, comprising 80 issues with over 1000 academic articles and close to 10 million words of text and illustrations. This endeavour has been superbly supported by a network of 1500 authors and 2000 reviewers contributing from across the world. This remarkable body of work has been generated by an international collection of academics, aficionados, businesses, experts, governments, interest groups, practitioners associated with the vast industry of public affairs. The editorial team would like to acknowledge and thank all our contributors and reviewers for their support over the past two decades.
The ends justifies the means: A global research agenda for political marketing and public affairsPolitical marketing has developed into an increasingly mainstream discipline in universities globally over the last decade. There are many schools of political marketing with different approaches, such as the North American approach, the Western and Eastern European perspectives, and the Asian position. The study and application of political marketing has been categorised with different perspectives, such as electoral, governmental, and international aspects. It is becoming increasingly evident that political marketing needs further classification like any matured and established discipline. A close analysis of political marketing practices and academic research leads one to perceive two distinct areas of political exchanges in two different markets: the intranational market and the international market.