• Story skills for managers: Nurturing motivation with teams

      Wall, Tony; Rossetti, Lisa; University of Chester (CreateSpace Independent Publishing Platform, 2013-08-28)
      Scientists tell us our brains are wired to live through stories. Stories are not just a natural way to communicate; they are used to boost engagement and well-being. This books offers managers practical tools and guidance on: >How stories keep your finger on the pulse of what’s going on >How to design stories to target motivational needs >How to tell high impact stories for optimal effect >How to breed stories in an upward spiral of positive cultural effect.