• Entrepreneurial opportunities recognition in Sub-Saharan Africa: a proposed model for investigation

      Bello, Moshood; Allman, Kurt; Udagedara, Susantha; University of Keele; University of Salford; University of Chester
      Earlier studies have predominantly investigated entrepreneurial opportunities recognition from either the discovery or creation perspectives in the developed economies of America and Europe respectively. These efforts have mostly generated contradictory theories or models, which are not suitable for universal investigation of entrepreneurial opportunities. This paper uses the principles of metatheory to integrate the two dominant theories of entrepreneurial opportunities to propose a Multiple Opportunities Recognition Universal Framework (MORUF), then used it to study entrepreneurial opportunities recognition process within an entirely new context of Sub-Saharan Africa. Qualitative data collected from 38 nascent entrepreneurs in Nigeria were used to test the model. Findings reveal that opportunity exists in more than one form, can transit from one state to another and be recognised either through the discovery or creation process. This paper offers an alternative framework to study multiple entrepreneurial opportunities and provides practical relevance for doing so, for practitioners.