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Delivering a sports participation legacy from the London 2012 Olympic and Paralympic Games: evidence from sport development workers in Birmingham and their experiences of a double-bindLegacy promises from London 2012 meant that those working in sport in local, non-host areas in Britain were expected to facilitate more sporting opportunities for local citizens. Legacy preparations occurred in the context of many other constraints that stemmed from Government budget cuts and provision of leisure-time sport and other leisure activities. This paper presents new evidence on a significantly under-researched area of leisure studies, namely: the experiences of those delivering leisure-sport opportunities in a non-host city and how they responded to national legacy promises. Using Elias’s concept of the double-bind, we explain the ‘crisis situation’ in which some local sports workers were enmeshed and how their acceptance of ‘fantasy-laden beliefs’ of expected demonstration effects from mega-events exacerbated their ‘crisis’ (Elias, 2007). We also draw upon participants’ post-Games reflections to consider how future host nations may wish to leverage greater leisure-sporting legacies from a mega-event.
Isn’t it good, Norwegian wood? Lifestyle and adventure sports participation among Norwegian youthBased primarily on quantitative data from the Norwegian Statistisk Sentralbyrå (Statistics Norway) study of Mosjon, Friluftsliv og Kulturaktiviteter (Vaage, 2009) supplemented by a little qualitative data, this paper explores Norwegian youngsters’ (and, to a lesser extent, adults’) engagement with conventional and lifestyle sports via an examination of recent trends. Norway boasts particularly high levels of sports participation as well as sports club membership among young people and young Norwegians are the quintessential sporting omnivores. Nevertheless, among the age group where regular participation peaks in Norway (16-19-year-olds) the popularity of games declined over the decade 1997-2007 while participation in lifestyle sports continued to increase (Vaage, 2009). It seems that the particular mix of conventional and lifestyle sports that Norwegian youngsters favour has shifted within a generation, with lifestyle activities more prominent in 2007 than they had been even a decade earlier. The changes in participation in a particular area of sporting participation strongly associated with Norwegian culture – friluftsliv (outdoor life) – may well represent a shift among Norwegian youth towards sports and physical activities that offer alternative forms, as well as types, of participation to conventional sports. They may also represent alternative motivations to those traditionally associated with sport and, for that matter, friluftsliv. The paper draws upon these findings in order to tentatively hypothesize developments in youth leisure-sport in Norway.