Branding of Southern African politics: The Case of the Democratic Progressive Party of Malawi and the African National Congress of South Africa
dc.contributor.author | Harris, Phil | * |
dc.contributor.author | Perrin, David | * |
dc.contributor.author | Simenti-Phiri, Easton D. | * |
dc.date.accessioned | 2016-05-18T18:12:46Z | |
dc.date.available | 2016-05-18T18:12:46Z | |
dc.date.issued | 2015-07 | |
dc.identifier.citation | Harris, P., Perrin, D. & Simenti-Phiri, E. (2015). Branding of Southern African politics: The Case of the Democratic Progressive Party of Malawi and the African National Congress of South Africa. Paper presented at the Global Business and Technology Association Conference, Lisbon, Portugal July 2015 | |
dc.identifier.isbn | 1-932917-11-X | en |
dc.identifier.uri | http://hdl.handle.net/10034/609649 | |
dc.description.abstract | A paper which examines the professionalisation of political campaigns in Southern Africa, using comparative methodology to examine the cases of Malawi and South Africa, selecting prominent political organisations in each. | |
dc.language.iso | en | en |
dc.publisher | Global Business and Technology Association | |
dc.relation.url | http://gbata.org/wp-content/uploads/2015/08/GBATA2015-Readings-Book.pdf | |
dc.subject | Political Marketing | |
dc.subject | Political Branding | |
dc.subject | Malawi | |
dc.subject | South Africa | |
dc.subject | African National Congress | |
dc.subject | Democratic Progressive Party of Malawi | |
dc.title | Branding of Southern African politics: The Case of the Democratic Progressive Party of Malawi and the African National Congress of South Africa | |
dc.title.alternative | Exploring the possibilities for sustainable future growth in business and technology management, pp664-671. | en |
dc.type | Conference Contribution | |
dc.contributor.department | University of Chester | en |
dc.internal.reviewer-note | Conference Contribution | en |
dc.date.accepted | 2015-07 | |
or.grant.openaccess | Yes | en |
rioxxterms.funder | x | en |
rioxxterms.identifier.project | x | en |
rioxxterms.version | AM | en |
html.description.abstract | A paper which examines the professionalisation of political campaigns in Southern Africa, using comparative methodology to examine the cases of Malawi and South Africa, selecting prominent political organisations in each. |