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dc.contributor.authorHarris, Phil*
dc.contributor.authorPerrin, David*
dc.contributor.authorSimenti-Phiri, Easton D.*
dc.date.accessioned2016-05-18T18:12:46Z
dc.date.available2016-05-18T18:12:46Z
dc.date.issued2015-07
dc.identifier.citationHarris, P., Perrin, D. & Simenti-Phiri, E. (2015). Branding of Southern African politics: The Case of the Democratic Progressive Party of Malawi and the African National Congress of South Africa. Paper presented at the Global Business and Technology Association Conference, Lisbon, Portugal July 2015
dc.identifier.isbn1-932917-11-Xen
dc.identifier.urihttp://hdl.handle.net/10034/609649
dc.description.abstractA paper which examines the professionalisation of political campaigns in Southern Africa, using comparative methodology to examine the cases of Malawi and South Africa, selecting prominent political organisations in each.
dc.language.isoenen
dc.publisherGlobal Business and Technology Association
dc.relation.urlhttp://gbata.org/wp-content/uploads/2015/08/GBATA2015-Readings-Book.pdf
dc.subjectPolitical Marketing
dc.subjectPolitical Branding
dc.subjectMalawi
dc.subjectSouth Africa
dc.subjectAfrican National Congress
dc.subjectDemocratic Progressive Party of Malawi
dc.titleBranding of Southern African politics: The Case of the Democratic Progressive Party of Malawi and the African National Congress of South Africa
dc.title.alternativeExploring the possibilities for sustainable future growth in business and technology management, pp664-671.en
dc.typeConference Contribution
dc.contributor.departmentUniversity of Chesteren
dc.internal.reviewer-noteConference Contributionen
dc.date.accepted2015-07
or.grant.openaccessYesen
rioxxterms.funderxen
rioxxterms.identifier.projectxen
rioxxterms.versionAMen
html.description.abstractA paper which examines the professionalisation of political campaigns in Southern Africa, using comparative methodology to examine the cases of Malawi and South Africa, selecting prominent political organisations in each.


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