Branding of Southern African politics: The Case of the Democratic Progressive Party of Malawi and the African National Congress of South Africa

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Authors
Harris, Phil
Perrin, David
Simenti-Phiri, Easton D.
Affiliation
University of Chester
Publication Date
2015-07

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Other Titles
Exploring the possibilities for sustainable future growth in business and technology management, pp664-671.
Abstract
A paper which examines the professionalisation of political campaigns in Southern Africa, using comparative methodology to examine the cases of Malawi and South Africa, selecting prominent political organisations in each.
Citation
Harris, P., Perrin, D. & Simenti-Phiri, E. (2015). Branding of Southern African politics: The Case of the Democratic Progressive Party of Malawi and the African National Congress of South Africa. Paper presented at the Global Business and Technology Association Conference, Lisbon, Portugal July 2015
Publisher
Global Business and Technology Association
URI
http://hdl.handle.net/10034/609649
Additional Links
http://gbata.org/wp-content/uploads/2015/08/GBATA2015-Readings-Book.pdf
Type
Presentation
Language
en
ISBN
1-932917-11-X
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