Signs and wonders: Exploring the effects and impact of the Investors in People logo and symbols
Abstract
Purpose – This paper aims to examine and assess the reputational impact of the logo and symbols of the UK Standard Investors in People (IiP). The extant literature highlights differing opinions in terms of the likely benefits that IiP generates following achievement of the Standard. This paper focuses specifically on the perceptions of reputational claims made regarding existing employees, potential employees and customers. Design/methodology/approach – The debate is explored through 38 interviews using the perceptions of managers and frontline employees within six IiP-accredited firms and one non-accredited firm. Findings – The study indicates that the logo and symbols of the Standard have minimal meaning and significance for the interviewees and their outlook on potential employees and customers. There were some indications, however, that the wider reputational implications of carrying the logo may have some potentially beneficial effects. Originality/value – The paper concludes that the overarching findings present a potentially serious issue for IiP, and that there is a need to understand further the impact and value of the logo and symbols.Citation
Smith, S., & Stokes, P. (2015). Signs and wonders: Exploring the effects and impact of the Investors in People logo and symbols. European Journal of Training and Development, 39(4), 298-314. doi:10.1108/EJTD-11-2014-0074Publisher
EmeraldAdditional Links
https://www.emeraldinsight.com/doi/full/10.1108/EJTD-11-2014-0074Type
ArticleLanguage
enDescription
This article is (c) Emerald Group Publishing and permission has been granted for this version to appear herehttp://www.emeraldinsight.com/doi/full/10.1108/EJTD-11-2014-0074 . Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing LimitedSeries/Report no.
394
ISSN
2046-9012ae974a485f413a2113503eed53cd6c53
10.1108/EJTD-11-2014-0074
Scopus Count
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