AffiliationUniversity of Chester
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AbstractScientists tell us our brains are wired to live through stories. Stories are not just a natural way to communicate; they are used to boost engagement and well-being. This books offers managers practical tools and guidance on: >How stories keep your finger on the pulse of what’s going on >How to design stories to target motivational needs >How to tell high impact stories for optimal effect >How to breed stories in an upward spiral of positive cultural effect.
CitationCreateSpace Independent Publishing Platform, 2013
DescriptionThis book is not available through ChesterRep.
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