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dc.contributor.authorHarris, Phil*
dc.contributor.authorPerrin, David*
dc.contributor.authorSimenti-Phiri, Easton D.*
dc.date.accessioned2014-12-23T14:28:34Z
dc.date.available2014-12-23T14:28:34Z
dc.date.issued2014-10-13
dc.identifier.citationJournal of Marketing Development and Competitiveness, 2014, 8(1), pp. 74-84
dc.identifier.issn2155-2843en
dc.identifier.urihttp://hdl.handle.net/10034/337594
dc.descriptionThis article is not available through ChesterRep.
dc.description.abstractThis paper seeks to examine extent and rationale of Malawian and South African campaigns incorporating America –style practices and becoming Americanised. Specifically the paper explores existence of evidence supporting the notion of Americanisation in both Malawian and South African politics. Using a mixed methods approach, semi structured interviews, focus group discussions and content analysis were conducted. Results show evidence of Americanisation and increased use of marketing and campaign professionals in both Malawi and South Africa, due to democratisation, development of the media and changes in the social-economic factors. Practical implications of these findings and ideas for further research are presented.
dc.language.isoenen
dc.publisherNorth American Business Press
dc.relation.urlhttp://www.na-businesspress.com/JMDC/Simenti-PhiriED_Web8_1_.pdf
dc.relation.urlhttp://www.na-businesspress.com/jmdcopen.html
dc.subjectpolitical marketing
dc.titleAmericanisation of Southern African political campaigns
dc.typeArticle
dc.contributor.departmentUniversity of Chesteren
dc.identifier.journalJournal of Marketing Development and Competitivenessen
html.description.abstractThis paper seeks to examine extent and rationale of Malawian and South African campaigns incorporating America –style practices and becoming Americanised. Specifically the paper explores existence of evidence supporting the notion of Americanisation in both Malawian and South African politics. Using a mixed methods approach, semi structured interviews, focus group discussions and content analysis were conducted. Results show evidence of Americanisation and increased use of marketing and campaign professionals in both Malawi and South Africa, due to democratisation, development of the media and changes in the social-economic factors. Practical implications of these findings and ideas for further research are presented.


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