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    Americanisation of Southern African political campaigns

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    Authors
    Harris, Phil
    Perrin, David
    Simenti-Phiri, Easton D.
    Affiliation
    University of Chester
    Publication Date
    2014-10-13
    
    Metadata
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    Abstract
    This paper seeks to examine extent and rationale of Malawian and South African campaigns incorporating America –style practices and becoming Americanised. Specifically the paper explores existence of evidence supporting the notion of Americanisation in both Malawian and South African politics. Using a mixed methods approach, semi structured interviews, focus group discussions and content analysis were conducted. Results show evidence of Americanisation and increased use of marketing and campaign professionals in both Malawi and South Africa, due to democratisation, development of the media and changes in the social-economic factors. Practical implications of these findings and ideas for further research are presented.
    Citation
    Journal of Marketing Development and Competitiveness, 2014, 8(1), pp. 74-84
    Publisher
    North American Business Press
    Journal
    Journal of Marketing Development and Competitiveness
    URI
    http://hdl.handle.net/10034/337594
    Additional Links
    http://www.na-businesspress.com/JMDC/Simenti-PhiriED_Web8_1_.pdf
    http://www.na-businesspress.com/jmdcopen.html
    Type
    Article
    Language
    en
    Description
    This article is not available through ChesterRep.
    ISSN
    2155-2843
    Collections
    Centre for Work Related Studies

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