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dc.contributor.authorDahlen, Micael*
dc.contributor.authorLange, Fredrik*
dc.contributor.authorSmith, Terry*
dc.date.accessioned2014-01-24T10:13:33Z
dc.date.available2014-01-24T10:13:33Z
dc.date.issued2009-12-08
dc.identifier.citationHoboken, NJ: Wiley, 2010.
dc.identifier.isbn9780470319925
dc.identifier.urihttp://hdl.handle.net/10034/311841
dc.descriptionThis book is not available through ChesterRep
dc.description.abstractThis book discusses branding within a marketing communications framework. It discusses key trends such as brand narrative approach and media neutral / multi-media appraches to branding.
dc.language.isoenen
dc.publisherWiley
dc.relation.urlhttp://eu.wiley.com
dc.subjectmarketing
dc.subjectbranding
dc.titleMarketing communications: A brand narrative approach
dc.typeBook
dc.contributor.departmentStockholm School of Economics ; Stockholm School of Economics ; University of Chesteren
html.description.abstractThis book discusses branding within a marketing communications framework. It discusses key trends such as brand narrative approach and media neutral / multi-media appraches to branding.


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