AffiliationUniversity of Chester ; Maryville University
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AbstractThis book explores public relations from a managerial perspective. It includes chapters on public relations and other managerial functions, management and leadership, strategic management, corporate branding and corporate reputation, public affairs and lobbying, public relations and government, financial public relations, public relations consultancy, public relations and the internet, public relations and ethics, corporate social responsibility, public relations and the law, and managing global public relations.
CitationLondon: SAGE, 2011
DescriptionThis book is not available through ChesterRep.
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